588 
THE NATIONAL NURSERYMAN 
the self-boiled lime-sulphur mixture (8-8-50), with arsenate 
of lead, may be used with complete success. Spray the 
trees (1) as soon as the petals fall; (2) three or four weeks 
after the petals fall, and (3) nine to ten weeks after the 
petals fall. This course of treatment will control the apple 
leaf-spot, mild cases of scab, and other minor troubles, as 
well as the codling moth. The advantage of this mixture 
over the boiled solution is that is is absolutely harmless to 
fruit and foliage, while the use of the latter is attended with 
some danger of foliage injury.” 
Lime-sulphur for summer use may be prepared by boiling 
16 pounds of sulphur and eight pounds of lime with a small 
quantity of water for about an hour; then strain and add 
water to make 200 gallons of spray; or stock solutions may 
be prepared according to Stewart’s method, as described in 
Bulletin 92 of the Pa. Agrl. Exper. Station. 
Correspondence 
THE PUBLICITY COMMITTEE 
The editorial on page 551 of the current number of the 
National Nurseryman, headed ‘‘Publicity Service,” 
strikes me as bringing up a proposition which needs sharp 
attention. 
As I was chairman of the alleged Publicity Committee 
of the American Association of Nurserymen for several 
years) and experienced the complete futility of its efforts— 
due, I suppose, as much to my own incapacity as to the lack 
of any sustentation, whatever-—I can probably speak feel¬ 
ingly in respect to your own troubles in being merely the 
ornamental head of a merely ornamental organization 
which has, after all, under modern conditions, no definite 
functions. 
It has been said by some Methodist, whose name I do not 
know, that a Methodist can either give money, or has to get 
money. That is, he is either giving to the church or receiv¬ 
ing from the church, if he is a good Methodist. The middle 
ground between these two situations in life is not much wider 
than the point of a pin, and therefore no one has been able to 
balance on it to his satisfaction or to the satisfaction of those 
on either side. Now I conceive that modern publicity is in 
exactly the same fix. The stuff that anybody prepares that 
is fit to print will be paid for by any publication that it is 
fit to print it in. If it is not paid for by the publication as 
literature, and it gets into a publication that is fit to print it, 
then the interest, person, business or association which puts 
it out has got to pay for it. There is no middle ground for 
the kind of publicity which a commercial organization, or, 
rather, an organization of commercial interests, desires. 
The endeavor to inoculate the supposed innocent edi¬ 
torial offices with a homeopathic dose of horticultural 
literature which shall react to the financial benefit of the 
secret propagandist of the effort will result in failure, for I 
can assure you, from some rather definite knowledge, that 
the editorial offices of all periodicals are not absolutely 
innocent, and not all of the persons seated on editorial 
tripods wear green whiskers! 
General trade publicity to benefit individual business 
organizations is worth having, and it can be had at a price. 
Witness, for instance, the Hawaiian pineapple campaign; 
the campaign of the California orange growers; and a 
dozen others which will occur to your mind. In these 
cases the business interests involved associate themselves 
by means of definite contributions in an effort for general 
publicity to react on all of them, and the effort seems to be a 
great success, if properly conducted. 
There is a function for the Publicity Committee, how¬ 
ever, never touched upon, so far as I remember its actions 
during the twenty odd years with which I have been con 
nected with the Association. Business methods have 
within the last five years utterly and absolutely changed, so 
far as effecting sales is concerned. The old-fashioned 
tradesman who suddenly wakes up to the new-fashioned 
conditions is in the same lamentable shape as was Rip Van 
Winkle when he pried his eyes open, unless he ha£ been 
observing, assimilating and endeavoring to cope with the 
improved ways in which soap, shoes, corsets and other 
articles no less essential to human life than nursery stock, I 
have been offered to the public recently. 
Now the Publicity Committee, properly constituted and 
without any appropriation, could, taking a little time, study j | 
and recommend for consideration methods of business 
publicity for nurserymen which would serve to prevent mis¬ 
takes, to give valuable hints, and really to promote the 
business interests of the trade. 
These observations occur to me at the moment as worth 
making for the good of an organization in which I cannot 
conveniently avoid a very hearty, direct and personal 
interest. 
.Harrisburg, Pa. J. Horace McFarland. 
A WORD FROM A NORTHERN NEIGHBOR 
Editor National Nurseryman: 
We are pleased to advise you that the nursery business 
for the past year has been good with us and no doubt with 
all others engaged in this business. The great feature of 
course, of this year’s business is the tremendous rise in price 
of standard apples. This has caused a good deal of grumb- 
bling by customers, because with the wholesale price ad¬ 
vanced from fifty to one hundred per cent, naturally the 
retail had to be advanced also. We notice many American 
nurserymen sell at fifty dollars per hundred but we have 
made a compromise with our customers and sell at thirty- 
five dollars per hundred. Some people who have little or no 
ability to run a business, except in the matter of cutting 
rates, have held at twenty-five and thirty cents. With it 
all, our trade is the largest we have ever had since we went 
into business, and while filling our retail orders we have been 
able to wholesale a good many trees to the United States, 
putting our price down so that they could afford to pay the 
duty, then have them as cheap as they could buy in the 
States. 
Our opinion is that the business the coming year will be 
slack. Large orders are not likely to come in at the prices 
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