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THE NATIONAL NURSERYMAN 
The National Nurseryman 
Published monthly by 
THE NATIONAL NURSERYMAN PUBLISHING CO., Inc. 
218 Livingston Building, Rochester, N. Y. 
President. THOMAS B. MEEHAN 
Vice-President and Editor, .JOHN CRAIG 
Secretary-Treasurer and Business Manager, ... C. L. YATES 
The only trade journal issued for Growers and Dealers in Nur¬ 
sery Stock of all kinds. It circulates throughout the United 
States, Canada and Europe. 
Official Journal of American Association of Nurserymen. 
AWARDED THE GRAND PRIZE AT PARIS EXPOSITION, 1900 
SUBSCRIPTION RATES. 
One year, in advance,.$1.00 
Six months,. .75 
Foreign Subscriptions, in advance,. 1.50 
Six months,. 1.00 
Advertising rates will be sent upon application. Advertise¬ 
ments should reach this office by the 20th of the month previous 
to the date of issue. 
Payment in advance required for foreign advertisements. 
Drafts on New York or postal orders, instead of checks, are re¬ 
quested by the Business Manager, Rochester, N. Y. 
Correspondence from all points and articles of interest to nur¬ 
serymen and horticulturists are cordially solicited. 
Address Editor, Ithaca, N. Y. 
Entered in the Post Office at Rochester , as second-class matter. 
Rochester, N. Y., July, 1910. 
AMERICAN ASSOCIATION OF NURSERYMEN. 
President—W. P. Stark, Louisiana, Mo.; vice president, E. S. Welch, Shenan¬ 
doah, Iowa; secretary, John Hall, Rochester, N. Y; treasurer, C. L. Yates, 
Rochester, N. Y. 
Executive Committee—J. H. Dayton, Painesville, O.; E. M Sherman, Charles City 
la ; H. B. Chase, Huntsville, Ala. 
Transportation—W. P. Stark Louisiana, Mo. 
Tariff—Irving Rouse, Rochester, N. Y. 
Legislation—Chas. J. Brown, Rochester, N. Y. 
Co-operation with Entomologists—Orlando Harrison, Berlin, Md. 
Program—J. W. Hill, Des Moines, Iowa 
Publicity—John Craig, Ithaca, N. Y. 
Exhibits—E. P. Bemardin, Parsons, Kans. 
Arrangements—John Hall, Rochester, N. Y. 
Editing Report—John Hall, Rochester, N. Y. 
Entertainment—Frank A. Weber, Nursery, Mo. 
Forestry—C. M. Hobbs, Bridgeport, Ind. 
National Council of Horticulture—C. L. Watrous, Des Moines, Iowa. 
STATE AND DISTRICT ASSOCIATIONS. 
American Nurserymen’s Protective Association—President, R. C. Berckmans 
Augusta, Ga.; secretary, Thomas B. Meehan, Dreshertown, Pa. Meets annually 
in June. 
American Retail Nurserymen’s Protective Association—-President, Charles J. Brown, 
Rochester, N. Y.; secretary, Guy A. Bryant, Princeton, Ill. Meets annually in 
June. 
Association of Oklahoma Nurserymen—President, J. A. Lopeman, Enid, Okla. Terr.; 
secretary, C. E. Garee, Noble, Okla. Terr. 
Canadian Association of Nurserymen—President—E. D. Smith, Winona; secretary, 
C. C. R. Morden, Niagara Falls, Ont. 
Connecticut Nurserymen’s Association—President, John S. Barnes, Yaleville; 
secretary, Frank E. Conine, Stratford. 
Eastern Association of Nurserymen—President, W. C. Barry, Rochester, N. Y.; 
secretary-treasurer, William Pitkin, Rochester, N. Y. Meets annually in 
.January. 
National Association of Retail Nurserymen—President, Wm. Pitkin, Rochester, N. Y. 
secretary, F. E. Grover, Rochester, N. Y. 
National Nurserymen’s Association of Ohio—President, J. W. McNary, Dayton, O. 
secretary, W. B. Cole, Painesville, O. 
Pacific Coast Association of Nurserymen—President, C. Malmo, Seattle, Wasn.; 
secretary-treasurer, C. A. Tonneson, Tacoma, Wash. Meets annually in' 
June. 
Pennsylvania Nurserymen’s Association—President, Samuel C. Moon, Pa., secre¬ 
tary, Earl Peters, Mt. Holy Springs, Pa. 
Southern Nurserymen’s Association—President, R C Berckmans, Augusta, Ga. 
secretary-treasurer, A. I. Smith, Knoxville, Tenn. 
Tennessee Nurserymen’s Association—President, A. I. Smith, Knoxville, Tenn.; 
secretary, G. M. Bentley, Knoxville, Tenn. 
Texas Nurserymen’s Association—President—J. B. Baker, Ft. Worth,- Texas; 
secretary-treasurer, John S. Kerr, Sherman, Texas. 
Western Association of Nurserymen—President, E. P. Bernardin, Parson, Kans. 
secectary-treasurer, E. J. Holman, Leavenworth, Kan. Meets in July and 
December at Kansas City. 
Of course w r e are speaking of the American 
THE NEW Association of Nurserymen. In electing 
EXECUTIVE Mr. W. P. Stark, treasurer of the Stark 
Bros. Nurseries and Orchards Co., Louisi¬ 
ana, Mo., the Association has followed its 
custom of promoting the vice-president. In this case the 
promotion is fitting and well earned. Mr. Stark has been 
earnest as a worker in the Association, and as an individual 
in furthering nursery interests and elevating the ideals of 
the craft. His report as chairman of the Transportation 
Committee was one of the best the Association has received. 
He is liberal, progressive and a man of ideas. His residence 
in the zone of next year’s meeting place will undoubtedly 
make for the success of the 1911 Convention. The 
National Nurseryman wishes Mr. Stark and the 
Association a successful year. 
The members of the American Associa¬ 
tion of Nurserymen have had an excellent 
WESTERN opportunity of sampling Western Hos- 
HOSPITALITY pitality qualitatively and quantitatively. 
In both respects it measured up to a very 
high standard. When the men from the Missouri River and 
westward said, “Come over to Denver,’’ they realized their 
obligations; and that they knew full well what such an 
invitation involved was abundantly demonstrated by the 
generous way in which they acted the parts of hosts at the 
recent meeting. 
Those who know, realize that such entertainment in the 
way of drives, theatre parties, and extensive sightseeing 
tours, means not merely thoughtful supervision and fore¬ 
sight but it means what is much more potent—good hard 
cash and a liberal supply. The Western men did not shy at 
this necessity but came to the scratch in a whole hearted 
way. For this they deserve, as were heartily accorded, the 
warm thanks of their visiting brethren. But don’t make 
the pace too hot! Some well meaning sections may not feel 
able to come into the race, much as they would like to. 
The art of advertising has come to be a 
business by itself. It is one thing to grow : 
CREATING stock. It is quite another thing to sell 
BUSINESS stock. The kind of advertising that pays 
is the kind which develops a spirit of 
curiosity on the part of the possible buyer. If interest is 
not aroused the ad has failed in its mission. Among the 
many good papers presented at the Denver Convention, 
none was worthy of more careful consideration than the 
points along this line brought forward by J. M. Irvine under 
the head of Publicity Campaigns. The pith of Mr. Irvine’s 
paper rested on the assumption that a demand for any kind 
of w r are could be produced by a publicity campaign judi¬ 
ciously conducted: He instanced the “long crop” of cherry 
trees last spring and stated that this over-stock might have 
been much reduced by the right kind of advertising at the 
proper time. Of course this means that cooperation and 
concerted action must replace desultory individual move¬ 
ments. It is in line with this idea that we hope the new 
committee on publicity will proceed during the coming 
