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THE NATIONAL NURSERYMAN 
The National Nurseryman 
Established 1893 by C. L. YATES. Incorporated 1902 
Published monthly by 
THU NATIONAL NURSERYMAN PUBLISHING CO., Inc. 
Hatboro, Pa. 
Editor .ERNEST HEMMING, Flourtown, Pa. 
The leading trade journal issued for Growers and Dealers in 
Nursery Stocks of all kinds. It circulates throughout the 
United States, Canada and Europe. 
AWARDED THE GRAND PRIZE AT PARIS EXPOSITION, 1900 
SUBSCRIPTION RATES 
One Year in Advance .$1.50 
Foreign Subscriptions, in advance .$2.00 
Six Months .$1.00 
Advertising rates will tie sent upon application. Advertisements 
should reach this office by the 20th of the month previous to the date 
of issue. 
Payment in advance required for foreign advertisements. Drafts 
on New York or postal orders, instead of checks, are requested by the 
Business Manager, Hatboro, Pa. 
Correspondence from all points and articles of interest to nursery¬ 
men and horticulturists are cordially solicited. 
Photographs and news notes of interest to nurserymen should be 
addressed, Editor, Flourtown, Pa., and should be mailed to arrive not 
later than the 25th of the month. 
Entered as second-class matter Jane 22, 11)16, at the post office at 
Hathoro, Pennsylvania, under the Act of March 8, 1879. 
Hatboro, Pa., February 1920 
Subscribers to “Nurserymen's Fund for 
Market Development" 
Such terms as The Customer, The 
THE CUSTOMER Market, The Demand are often used 
synonymously by salesmen, adver¬ 
tisers and those studying the sale ol nursery stock. 
Unless the premise is clearly understood it is hardly 
likely correct conclusions can be arrived at. 
The demand for nursery stock exists and is to a certain 
extent a natural result of the present social order or 
standard of living. It is influenced by the tastes and de¬ 
sires of the people. 
The market is the medium by which these tastes and 
desires may he encouraged, developed and satisfied. Until 
recently there has been no organized attempt to develope 
a market for nursery stock. Each individual nursery¬ 
man did what he could on his own account, usually the 
individual nurseryman who spent a lot of money adver¬ 
tising his own stock, indirectly. 
What salesman has not experienced the pleasure of 
working up a good prospect for someone else to have the 
order handed to him without much effort on his part? 
The National Association has now organized to devel¬ 
ope a market in a cooperative way on a large scale, not 
that it will do away with individual effort but it will at 
least give the individual more time and in a position to 
give better economic consideration to his own particular 
subject, the customer. 
All the foregoing is merely preliminary to a study of 
the collective customer to see how he must be handled to 
make him “come across” and support the nurseryman 
much better than he has done heretofore. 
To those who sell to individual customers and know of 
their varying temperaments considering them collectively 
seems futile, yet in the very last analysis each individual 
is his own customer. What will satisfy us will satisfy 
all. 
Our attention is attracted by what we can see, hear or 
read about. If we don’t know it exists it does not exist 
as far as we are concerned. 
We are interested in what may profit us, what is beau¬ 
tiful or unusual, in what our neighbors have, unless we 
are interested we never desire or want to purchase. 
Rut when we do want to buy, decision to do so is largely 
influenced by confidence; confidence we are getting a 
square deal, full value with courteous treatment thrown 
in for good measure. 
Simple, isn’t it, a mere application of the Golden Rule. 
WEDDING RELLS 
William Flemmer, Jr., of the Princeton Nurseries, 
Princeton, N. J., was married January 28th, to Miss 
Emma L. Wilkinson, Elizabeth, N. J., at the home of the 
bride’s uncle in Montreal, Canada. 
Refore returning to Princeton where they are going to 
make their home, they will spend a two weeks honey¬ 
moon trip in Florida. 
“Rill” did his bit when his country called as attested 
by the Croix de Guerre awarded for bravery in action. 
Now he has won a bride. Fortunate in love and war. 
His many friends will join the National Nurseryman in 
wishing the bride and groom long continued happiness 
and good fortune. 
Miss Nell Margaret Youngers, daughter of Mr. and 
Mrs. Peter Youngers, Geneva, Nebraska, was married 
to Mr. Lional Milton Henkle on Wednesday, January 
7th, 1920. 
They will make their home at Iveatney, Nebraska, 
upon their return from their honeymooon, February 1st. 
The National Nurseryman along with the many nur¬ 
serymen friends of Mr. and Mrs. Youngers wish the 
bride and groom a full share of happiness and pros¬ 
perity. 
OAK PARK NURSERIES 
Leslie H. MacRobbie, formerly manager of the Swan 
River Nurseries, Patchogue, L. I,. N. Y., has bought out 
the Oak Park Nurseries, at that place. 
He has built a very attractive office, and has done a 
great deal ol work in renovating and renewing the 
stock. 
MEETING OF THE WESTERN ASSOCIATION OF 
NURSERYMEN 
4 he thirtieth annual meeting of the Western Associa¬ 
tion of Nurserymen was held January 28th and 29th. 
1920, at the Hotel Raltimore, Kansas City, Missouri. 
President, Earl D. Needham, Des Moines, la.; Vice- 
President, E. F. Bernardin, Parsons, Kans.; Secretary- 
Treasurer, George W. Holsinger, Rosedale, Kans. 
