58 
THE NATIONAL NURSERYMAN 
there enough said about the good deeds and the work 
we are doing? 
Picture a house—we could not well call it a home— 
bare of flowers, shrubs and shade trees. The picture is 
one of cold desolation. 
Then picture that same house—a home now—with 
flower gardens, blooming shrubbery, the beautiful fo¬ 
liage of carefully selected trees. You have changed the 
picture to one of warmth, beauty and living delight. One 
of the good deeds of a nurseryman. 
It seems that there must exist somewhere a “House 
that is in order,” a very fine house. One that it has 
taken years of hard labor to build, a magnificent struc¬ 
ture, the furnishings complete, the furniture well ar¬ 
ranged, the color scheme well carried out, and the pic¬ 
tures on the wall artistically hung. 
Very few people know of this house and they are 
now demanding that we tell them where it can he found. 
It is our duty to tell them of this house and to throw 
back the curtains and let the light of publicity enter 
therein and show up its beauty and purify the air and 
there will be seen with delight a “House that is in or¬ 
der.” 
Certainly it seems that nurserymen have products 
that appeal to the great majority. Does the average 
home owner, especially in the city, realize the value of 
an apple, cherry, plum or pear tree in the back yard? 
Not many, surely. Yet advertising would bring out that 
suggestion and give the impulse to plant fruit trees. 
They also have a great organization composed of es¬ 
tablished nurseries who are responsible financially and 
otherwise and are in a position to give satisfactory ser¬ 
vice to the planters of nursery products. Yet the great 
majority may not know it. They must be told. They 
must be educated, informed. 
There is more necessity, more urgent demand, and a 
greater opportunity for the advertising of an association 
of established nurseries than of any other business that 
can be thought of. You go to the lumber yard to buy 
some two by fours for your packing house, or lumber 
for tree boxes, or to build a house. You can easily judge 
for yourself as to the quality of this lumber. It is im¬ 
material to you whether the company has been in bus¬ 
iness one day or is going out of business tomorrow. Not 
so with nursery stock where the quality can not be told 
for several years. 
It is just as important that we keep our house in or¬ 
der as it is that it should be put in order. There is no 
doubt that a cooperative advertising campaign would 
prove lastingly beneficial as well as profitable to mem¬ 
bers of the American Association of Nurserymen and 
would keep our house in order by performing the fol¬ 
lowing functions: 
First, by creating needful appreciation and instilling 
confidence. 
By giving wide spread information regarding 
nursery stock and its value. 
By creating a desire for our products. 
By increasing sales. 
Gentlemen, I repeat it gives me great pleasure to say 
that I believe our house is in order; that we are ready, 
willing, and can safely guarantee to the public a square 
deal from any member of our association. 
The feast is spread and everything is in readiness for 
us to enjoy the great business that will come into our 
hands through a campaign of cooperative advertising. 
I do not like to revert to the subject or to even think of 
it that there might be those in the association whose 
methods are not up to the high standards that have been 
reached and attained through years of growth but 
should there he, as the showers from Heaven that in¬ 
crease the flow of water in the streams and cause the 
stagnant pools to be purified, so will a campaign of co¬ 
operative advertising that will bring us closer together 
and make us realize more fully that “United we stand, 
divided we fall” will help us keep our house in order 
and purify and cleanse and bring in line any brother 
nurseryman whose methods might not be up to what is 
desired. 
NEW BOOKS OF INTEREST TO THE NURSERYMAN 
Essays on Wheat 
The title of this book, Essays on Wheat, hardly sug¬ 
gests a story that has the interest and readableness of a 
romance, yet such it is. Tables and statistics in it, yet 
it is one of those books anyone is likely to become so fas¬ 
cinated as to read it at one sitting. 
There is food for thought in the foreword by J. Henry 
Fabre:—“History . . . celebrates the battlefields 
whereon we meet our death, but scorns to speak of the 
plowed fields whereby we thrive; it knows the names of 
the king’s bastards, but cannot tell us the origin of 
wheat. 
That is the way of human folly.” 
It is by A. H. Reginald Bullet, Professor of Botany at 
the University of Manitoba. Has fifty illustrations. 
Published by The Macmillan Company, New York. Price 
$2.50. 
OHIO NURSERYMEN MEET 
The Ohio Nurseryman’s Association met at Deshler 
Hotel, Columbus, 0., January 28th, and following pro¬ 
gram was rendered. 
Perennials as a Nursery Crop—W. F. Bohlender. 
Value of a Cannery in conjunction with Fruit Grow¬ 
ing—A. R. Pickett. 
Evergreens from Cuttings—T. J. Dinsmore. 
The Relation of the Inspection Service to the Nur¬ 
seryman—E. C. Cotton, Chief, Bureau of Hort. >• 
The Future of the Nursery Business—J. H. Dayton. 
Labor Saving Devices for the Nurseryman—W. B. 
Cole. 
There were about forty in attendance and an interest¬ 
ing meeting held. Out of state guests were Hort. Bow¬ 
den, Geneva, N. Y., and J. F. Donaldson, Sparta, Ky. 
Officers elected for coming year are President, W. F. 
Bohlender; vice president, Charles Ernst; Secretary, W. 
N. Scarff, and Treasurer, A. R. Pickett. 
The Market Development Committee held a meeting in 
New York City on January 13th, and during the two 
days that followed. 0. Joe Howard was appointed chair¬ 
man of the Committee. 
