96 
THE NATIONAL NURSERYMAN 
experienced enough to select their stock, and have to be 
reached by other forms of publicity supplementary to the 
catalogue.” 
Most nurserymen who cater to the retail mail trade, 
realize the catalogue is rarely sufficient, in fact educating 
the public to buy is the biggest problem the nurseryman 
has to solve. It is really what brought the Market Devel¬ 
opment Movement into existence. 
While every individual nursery must do its utmost to 
get new business if it wants to be successful, the real, 
big way to do it is by cooperative national advertising to 
educate the public. 
THE NURSERY MANUAL 
The archives of the American Horticultural World in 
all its branches are being kept up to date by Prof. L. H. 
Railey. 
His well known Nursery-Book first published in 1891 
has just been rewritten being the 22nd edition of it, and 
reissued as one of the Rural Manuals under the title of 
The Nursery Manual. 
Prof. Bailey’s knowledge of what the practical man 
needs in the way of books is almost uncanny and is only 
excelled by his method of supplying them. 
The Nursery Manual sticks closely to its subject “The 
Multiplication of Plants” and comes as near to being prac¬ 
tical experience on paper as is possible to get. 
It is published bv MacMillan Co., New York. Price 
$2.60. 
THE PROFESSION OF LANDSCAPE GARDENING 
Shades of Parmentier ,Downing, Jefferson, Olmstead 
and other departed masters of Landscape Art rest easy 
in your graves. 
The profession which brought you fame is now in the 
hands of a living exponent that will bring it to levels 
never dreamed of in the age in which you lived. A man, 
so versatile, that while landscape gardening is his chief 
interest, his genius and skill find play in other lines of 
art that go to make the world a better place to live in. 
His business card, herewith produced, says so. 
LANDSCAPE GARDENER 
WHITEWASHING, GRADING 
HOUSE CLEANING, WAITING AT DINNERS 
TREE PRUNING ETC. 
We withhold his name and address for obvious reasons. 
NOVEL PAMPHLETS 
The Moon’s Nurseries, Morrisville, Pa., are sending out 
pamphlets or folders offering one particular genus of 
plants. 
For instance, the one offering Beech trees gives a list 
of the kinds they have for sale, a chatty description of 
them, their uses and other information likely to interest 
the purchaser along with the sizes and prices. 
It ends with one of Moon’s Nursery Rhymes, of 
which the following are samples. 
Something unusual to fill in that breach. 
Why not a Hedge of the Fern Leaf Beech? 
Graceful and bushy from the ground to the tip. 
Hundreds we have growing and ready to ship. 
Acer Globosa. Had you give them a thought 
Will come in handy now Bays can’t be bought, 
They’re sturdy and straight with a little round head, 
Refined and quite formal. Why not use them instead? 
THE JAPANESE KEAKI 
A tree deserving attention from nurserymen and forest¬ 
ers is the Keaki of Japan Zelkova serrata or as it is per¬ 
haps better known under the name of Planera Keaki. 
A row of them planted along one of the boundary lines 
of the nursery of Thomas Meehan & Sons, Germantown, 
Pa., about fifteen years ago, has done exceptionally well, 
having attained as great proportions in diameter of trunk 
as would be expected from the Norway Maple in the same 
period growing under the most favorable conditions. 
It is evidently as easy to grow and as adaptable as the 
elm, having proved itself at least from Massachusetts to 
South Eastern Pennsylvania and would no doubt do well 
in a very extended area. 
The Arnold Arboretum Bulletin says of it:—“The Zel¬ 
kova serrata is another Asiatic tree which is still too little 
known in the United States. The oldest tree in this coun¬ 
try is growing on the estate of Mr. Henry Everett in Barn¬ 
stable, Massachusetts. The seeds which produced this 
tree were brought from Japan in 1862 by John Wilson, 
who gave them to Captain Frank Hinckley. Only one 
plant was raised from these seeds. It is now a broad¬ 
headed tree with a short, stout trunk divided into several 
large ascending stems. A little later seeds of the Keaki 
were sent from Japan to the Parsons nursery at Flush¬ 
ing, either by Dr. Hall or by Mr. Thomas Hogg, and the 
best of the trees, the result of this introduction, known to 
the Arboretum are in Dr. Hall’s plantation in Bristol. 
Rhode Island. The lai gest of these trees are now fully 
seventy feet high with tall stems from two to two and a 
half feet in diameter. These trees have for years been 
producing large crops of seeds and quantities of seedlings 
spring up under the trees, and at long distances from 
them, the seeds being widely scattered by the wind. A 
specimen with a tall clean stem and shapely head which 
has been planted by the roadside in Warren, the next 
town to Bristol, indicates that the Japanese Zelkova might 
be successfully used as a street or roadside tree. It is as 
a timber tree, however, that this Zelkova deserves the at¬ 
tention of Americans. It is the most important hardwood 
tree of Japan and Korea. The wood is tough, elastic and 
durable in the ground and when exposed to the air. It is 
considered the best wood for building in the Empire, and 
furnishes the great round columns which support the 
roofs of Japanese temples. It is universallv used in 
Japan in making jinrikishas, and quantities of the wood 
are sent from Korea into China for this purpose. The 
