N OVELTI ES and Of he/- Fare Flowers 
Celosia pyramidalis, Flame of Fire 
^Bronze Medal, 1935 All-America Selections. The plants 
'average 1^ feet in height and are of perfect pyramidal 
form, each ascending lateral bearing a feathery flower- 
head and the plant terminating in one great plumy head. 
The color is brilliant flame and the uniform plants present a 
glowing picture. A wonderful pot-plant. Pkt. 50 cts. 
Celosia, Royal Velvet 
For description and color, see page 7. 
Celosia, Silver-Gold 
Novelty, 1937 
A new strain of Heatherdell Celosia of truly remarkable 
color. A shimmering plume of real silver and gold combination. 
Withstands hot weather. Pkt. 75 cts. 
Celsia, Glory of the Desert 
Something Entirely New 
A novelty resembling a verbascum, with plants growing 
2 feet tall, carrying long spikes of pale yellow flowers, each 
floret showing a touch of brown on the lower part of the upper 
petals. Pkt. 50 cts. 
Campanula collina 
Cynoglossum, Firmament 
Chrysanthemum segetum fl.-pl., Yellowstone 
Its lovely, double flowers are intense sulphur-yellow and are 
produced on strong stems up to 15 inches long from the middle 
of June until well into September. Pkt. 50 cts., 5 pkts. $2. 
Chrysanthemum segetum, Zebra 
An annual Chrysanthemum, and the first definite two-colored 
variety in its class. The color of the gay flowers is a combination 
of mahogany-red and yellow. The 2-inch daisies have brilliant 
yellow petals tipped with mahogany-red. Pkt. 50 cts. 
Centaurea, Jubilee Gem annual 
A dwarf blue Cornflower about 1 foot high. Its foliage is a 
mass of tufted, vivid green leaves, a beautiful contrast to the 
double, dark, vivid blue flowers. Pkt. 35 cts., 5 pkts. $1.50. 
Cosmos, Sensation, Purity 
This wonderful Cosmos blooms within 10 weeks from seed. 
Instead of being ungainly like the common Cosmos, the Sensation 
type reaches a height of from 3 to 4 feet only, but produces its 
pure white flowers, from 4 to 
5 inches in diameter, on splen¬ 
did long cut stems. Pkt. 35 cts. 
Cynoglossum, 
Firmament 
Chrysanthemum segetum, Zebra 
A Book You Should Possess 
“EVERYMAN’S 
GARDEN” 
A Delightful Guide-Book for 
the Garden-Lover 
By MAX SCHLING 
This unique volume is the 
story-book of how a garden is 
built step by step into a world 
of beauty and cheer, reflecting 
the personality of the man or 
woman who builds it and 
watches it grow under loving 
hands. 
Forty-seven years of horti¬ 
cultural wisdom and practical 
training have gone into the 
making of this remarkable book. 
A veritable “Pilgrim’s Prog¬ 
ress” for the garden-lover. 
Price $2; postpaid, $2.15. 
/^sBronze Medal, 1939 All- 
America Selections. A 
new dwarf type of Chi¬ 
nese Forget-me-not that will 
be welcomed by everyone 
looking for low-growing blue 
flowers. The plants of this 
new variety are only 15 
inches or so tall, quite bushy, 
and carry their lovely blue 
flowers all summer long. The 
plants are easy to grow, seem 
to thrive anywhere, and are 
useful for cutting as well 
as garden decoration. Pkt. 
50 cts. 
Visit the Horticultural Exhibit, New York World’s Fair, in May, 1939 
618 Madison Avenue, New York City 
5 
