all the trouble of working for a living. If Eve had just been satisfied to 
eat the plain fruits of Eden, and keep out of the “King of Fruits/* we 
should now all be loafing around under the fig trees, feeding on the 
fruit, and not even having to wear the fig-leaf aprons! 
But it all happened, and we must wear clothes and work, and we 
have better apples to eat than Eve ever dreamed of. Some of us only 
work our hands and legs and jaws, and give our brains steady rest—we 
stick to old ideas and old ways, and think of the “good old days.” 
Some other nervous men and women do think, and they dig up 
new ideas. One restless chap invented the steam engine, and Edison 
has worried a lot of things out of electricity—all because they had these 
bothersome new ideas. 
We Mount Pleasant Press people have a sort of liking for the 
new-idea crowd, for we have been turning loose ideas about nursery 
catalogues for twenty years and more. We have a notion that good 
pictures and honest descriptions can be made to sell good varieties 
of honest trees. 
We have another “punch” that the longest pole loosens the per¬ 
simmons, and that now, when trade is a leetle shy, is the time to 
punch it up—all the more so that the old-idea Garden-of-Eden fellows 
have lain down to sleep under the fig trees! 
Dropping metaphor, and talking plain United States, we mean 
that live nurserymen are putting in right now for good trade. We 
know, because we hear from them. The “dead ones” are sleeping 
along on the 57 varieties of the Rochester brand, invented in 1823. 
We’re busy, and have been. We are ready to write to nurserymen 
who think, who have trees and plants to sell, and who want to use 
new ideas to help sell them. We have great facilities for making cata¬ 
logues, and we make great catalogues. Write us for the new things, 
the up-to-date methods, the selling schemes. 
t» 
J. HORACE MCFARLAND COMPANY 
MAKERS OF CATALOGUES 
HARRISBURG, PA. 
