The McFarland Organizations at Milwaukee 
Badge No. 8 
M EMBERS from Missouri and all 
the other states will be wel¬ 
comed and “shown” at the 
Milwaukee Headquarters of the 
McFarland Organizations — Room 
174 , Plankinton House ; Convention 
hall floor. 
On behalf of the J. Horace McFar¬ 
land Company, makers of catalogues, 
they will be shown printed matter 
which provides insurance against the 
wastebasket. A large and growing 
clientele, literally extending from 
Maine to California and from Wash¬ 
ington to Florida, has found it in¬ 
creasingly worth while to get McFar¬ 
land catalogues because of this es¬ 
sential characteristic. 
O. P. Beckley 
O N behalf of the Photographic 
Department of the McFarland 
Organizations, members will be 
“shown” a varied assortment of the 
new autochrome or color photo¬ 
graphs—the most wonderful illustra¬ 
tive advance since photography was 
invented in 1839 . From the time 
the first announcement of the auto¬ 
chrome process was made in France, 
last year, the McFarland Organiza¬ 
tions kept in close touch with its 
development. Their representative 
brought over the plates before any 
one else in the United States secured 
them, and the first autochrome pho¬ 
tographs taken in this country were 
the product of the McFarland studios. 
The results now to be seen are 
simply astonishing, and the possi¬ 
bilities more so. 
Badge No. 7 
O N behalf of the McFarland Pub¬ 
licity Service, pushers of busi¬ 
ness, members will be shown 
specimens of the complete service in 
the supply of selling literature, which 
is its concrete and daily practice. 
Advertisements, “follow-up” ma¬ 
terial, booklets and catalogues pro¬ 
duced by the Publicity Service will 
be much in evidence. 
Members who are thinking of an 
advertising campaign, who would 
like to have a new catalogue, but lack 
the time for the preparation of the 
copy, or who wish something out of 
the ordinary in a specialty booklet, 
will be “ shown ” convincingly and 
through concrete examples by the 
Publicity Service representatives. 
O. P. Beckley 
J. Horace McFarland 
Jefferson Thomas 
