■p) A "AT To Buy the Quality of Printed Matter and Advertising 
1 I Service Supplied by The McFarland Organizations? 
p-nUCTLY HIGH GRADE 
■FUI.LY GUARANTEED 
NTTRHEKY STOCK 
The Chase Nurseries 
Geneva, isr. Y. 
G. M.. Chase, Presidicnt ako Treaburer 
OKKiINATOHS AP*I» 
INTHODt’CERS OF 
THE HOY CHERRY 
May 5, 1908. 
The McFarland Publicity Service, 
Harrisburg, Pa. 
Gentlemen: 
We have Just seen the May Issue of The National 
Nurseryman and have noted your advertisement therein. In 
the subject matter of same we have particularly noted 
your statement to the effect that the Cherry picture was 
put on the oover of our catalogue to sell lioy Cherries. 
We want to oonflrra that statement and, In addition thereto, 
advise yon that it Is selling them. Whenever we have a 
request for a catalogue we Invariably get an order for a 
Hoy Cherry or two and If it heaps up, we will without 
doubt sell enough Hoy Cherries to pay for the catalogue 
very soon. Thought you might llhe to Know how suocessful 
it had been, 
Yours very truly, 
Die. G.W.C. THE CHASE NURSERIES. 
DOES IT PAY 
To Advertise High-Class Printed Matter and Effec¬ 
tive Advertising Through the National Nurseryman ? 
Some of our friends tell us that it does not. We are anxious to find out. You’re going to have 
a new catalogue one of these days. Very possibly you will want to do some magazine and news¬ 
paper advertising. A properly devised follow-up system would help you to do more business with 
less proportionate selling cost. If you will utilize the blank below to tell us definitely what is your 
interest in these matters, so that we may show you what we can do for you, we will have a convincing 
demonstration of the fact that it does pay to advertise in the National Nurseryman. 
Date _ 1908 
The McFarland Organizations, Harrisburg, p a . 
Gentlemen: We are immediately interested in 
A New Catalogue I 
An Advertising Campaign 
“Follow-Up” Material ) 
What can you do for us? 
Name of Firm _ 
A ddress __ 
Signed _ 
* 
the McFarland organizations 
J. HORACE McFARLAND COMPANY, Constructors of Catalogues THE McFARLAND PUBLICITY SERVICE, Builders of Business 
MOUNT PLEASANT PRESS 
HARRISBURG, PENNSYLVANIA 
