Souvenir post card distributed at Milwaukee by the McFarland Publicity Service 
Direct reproduction of “Autochrome ” color photograph—the wonderful new process which gets all the colors of nature. 
Milwaukee -After! 
It was a completely successful convention, significant in numerous ways— 
Significant in the expedition with which business was transacted, on and ofif the 
floor, under the pace set by President Hill— 
Significant in the number of veteran members who were unable to be present, and 
equally so in the number of broad-shouldered young fellows brought to the front— 
Significant in that, with mighty few exceptions, the members in attendance re¬ 
ported an unusually good season, despite the disturbances in Wall Street and their 
efifect on financial conditions— 
Significant in the abounding evidence and well - considered conviction that the 
nursery business of this country is yet in its infancy, and will come into its own com¬ 
pletely with the rapidly proceeding development of the empires of the West, 
Southwest and Northwest. 
To The McFarland Organizations, whose exhibit was admittedly the feature of the 
convention, the occasion was distinctly encouraging— 
Encouraging by reason of the reports of satisfactory returns from their selling 
literature made by the scores of satisfied customers present— 
Encouraging by reason of the gratifying number of new accounts opened with 
keen nurserymen who have investigated and found conclusive evidence that 
McFarland quality costs less per unit of selling power than does cheap (?) and 
inferior work— 
Encouraging by reason of the increasing recognition of the importance of specially 
planned catalogues, of advertising campaigns in harmony therewith, and of liberal use 
of “follow-up” material, for proper attention to which the Mount Pleasant Press 
expanded into The McFarland Organizations. 
