NOW-ONCE MORE 
NOW we can plan selling campaigns better than later, when the season’s rush is on. 
NOW we can give more individuality to catalogues and advertising than later when 
the photographic material is scarcer. 
NOW we can produce everything that we turn out an easy io per cent lower than 
later, when artificial heat and light and over-time extra labor charges must be figured 
in—and this saving we give the customer whose work can be delivered by October. 
Hence we repeat the coupon used last month—fill it out to tell us your needs and 
we will let you know what we can do for you. 
Date _ 1908 
The McFarland Organizations, Harrisburg, Fa. 
Gentlemen: We are immediately interested in 
A New Catalogue I 
An Advertising Campaign] 
“Follow-Up” Material I 
What can you do for us? 
Name of Firm __ 
Address 
Signed 
the McFarland organizations 
J. HORACE McFARLAND COMPANY, Constructors of Catalogues 
THE McFARLAND PUBLICITY SERVICE, Builders of Business 
MOUNT PLEASANT PRESS jk HARRISBURG, PENNSYLVANIA 
For the benefit of friends who could not get to Milwaukee, we reproduce herewith two of the 
souvenirs distributed by The McFarland Organizations at the convention 
Scene in Kosciusko Park, Milwaukee—Souvenir Post Card 
Distributed at Milwaukee by The McFarland Publicity Service 
