Beatrice, Neb., Feb. 20, 1908. 
White’s Class Advertising Co. :—Replying to your valued 
favor of recent date, beg to state that we have been entirely 
satisfied with the services rendered by the White’s Class 
Advertising Co. Our ads. have always been gotten up in a 
nice, attractive manner, and have been placed in the different 
papers to our entire satisfaction. 
German Nurseries (Seed Dept.) 
Per A. H. Luck. 
Philadelphia, Feb. 18, 1908. 
Mr. Frank B. White :—Your esteemed favor of the 10th 
at hand, contents noted. In reply to same would say I can 
certainly give you the greatest credit for developing more new 
advertising than any other one man I know of in the agricul¬ 
tural field. By your tireless energy and superb pushing quali¬ 
ties you have done as much as any one to put the agricultural 
press where it belongs, namely : with the highest class publi¬ 
cations of the country. Today the agricultural publications, as 
a whole, are giving better returns to general advertisers than 
any other class mediums. Your company deserves credit for 
developing this situation. 
Wm. H. Maule. 
Nursery Advertising 
by Nursery Advertising Specialists 
Nursery newspaper advertising and its attendant, 
auxiliaries—Catalogs, Booklets, Colored Engravings, 
Drawings, etc., demand the concentrated attention of 
a master-mind and the careful direction by a master- 
hand. The woods are full of guessers. Don't let them 
guess at your expense. Your profits depend on the 
experience, the ability of the men who plan and exe¬ 
cute the details of your selling campaign. 
Your Business is Different 
The nursery business is peculiar. Its season is 
short. All depends on striking"while the iron is hot. ”As 
the soldier who advances to the firing-line has no time, 
no chance to chase about for ammunition, so you have 
no time for vain regrets when the rush of the selling 
season is upon you and then discover that you have 
followed the advice of incompetent, inefficient, ad¬ 
vertising counsellors. 
Don’t Experiment 
Don’t let beginners experiment with your appro¬ 
priation. Come to specialists—get special experienced 
advice. We understand the specific needs of the nur¬ 
sery business. An interview or a letter explaining 
the peculiarities and conditions surrounding your pro¬ 
position will be sufficient for us to suggest an adver¬ 
tising plan that will demonstrate our “Special Service 
System” will increase your sales and decrease your 
sales cost. 
23 Years At It 
Remember; our Mr. Frank B. White has been in 
the traces for nearly a quarter century—“At it 23 
Years.” He has proved in hundreds of cases by his 
keen insight into nursery problems, that he was the 
man to call in to diagnose the case, to give the final 
directions that made for real success, that produced 
actual, tangible profits in many a nurseryman’s 
pocket. We’re not without proof. Extracts from 
letters on this and the next page sustain our position. 
Write for others. We’ll gladly send them. Would you 
like to examine some proofs of the past season’s ad¬ 
vertisements which have pulled profitable business? 
We’ll mail you a set. Just say the word. “A word to 
the wise (nurseryman) is sufficient” says the old Latin 
proverb. Prove your wisdom. 
White’s Class Advertising Co., 
118-132 W. Jackson Boulevard, Chicago 
130 Nassau Street, New York City 
Antrim, N. H., Feb. 21, 1908. 
White’s Class Advertising Co. :—Our adver¬ 
tising is not a very extensive affair, and as the 
Cahoon Seed Sower has been on the market for 
fifty years and is pretty thoroughly known, it is 
somewhat difficult, of course, to show any re¬ 
markable results in one year’s effort. 
We do not know where we can get any bet¬ 
ter service than we are getting from your house. 
Goodell Company. 
R. C. Goodell, Vice-Pres. & Sales Manager. 
Rochester, N. Y., Feb. 12, 1908. 
It gives me pleasuie to state that I have 
bad business dealings with Frank B. White and 
White’s Class Advertising Company for many 
years, and that the result has been satisfactory 
and profitable to us. 
Yours very truly, 
Chas. A. Green, Pres. 
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