Things Doing in Harrisburg 
HESE are busy days in the Mount Pleasant Press building. All 
previous July records have been broken, in amount of work exe¬ 
cuted and volume of business booked. August and September 
will be months of quite as much hustle as is comfortable, probable 
weather considered, while the usual winter rush promises to begin in 
October, a full six weeks earlier than usual. Here are some of the 
things which are keeping The Publicity Service, Photograph Division, 
Art Department and Engraving rooms busy night and day, running 
the type rooms and electrotype foundry well up to their capacity, and 
making the presses hum along at a merry clip. 
Bigger and better books for the entire line of 
old customers, almost without exception—McFar¬ 
land quality brings business in such volume, even 
in "hard-times” years, as to make continued im¬ 
provement of catalogues practicable and desirable. Three or four large 
editions for former patrons who have been off trying "cheap” printers, 
but who are glad to get back in the fold, having found by sad experi¬ 
ence that McFarland work actually costs less per unit of selling power 
than any other. Any number of jobs from concerns who are with us this 
year for the first time—including bulb catalogues for four of the oldest 
and best known houses in the trade, and some nursery books which 
will establish new standards of quality. Several runs for firms outside 
the horticultural field which have been looking for selling service of 
the worth-while kind — and have found it in the daily practice of 
the McFarland organizations. 
Last year’s customers of The Publicity Service 
are with one accord renewing contracts—raw and 
crude as was some of its first work, The Service 
produced "copy” that brought better returns than 
any that these good friends had been able to get from other advertising 
organizations. New accounts are coming in with cheering frequency— 
horticultural tradesmen looking for sympathetic and informed advertis¬ 
ing service are learning where they may secure it. "The Picture in Ad¬ 
vertising,” motto of The Publicity Service, with its photographic exposi¬ 
tion, is attracting business from outside fields—general advertisers are 
coming to know the value of pictures that convey a clear idea of the 
thing advertised. No small factor in the increasing patronage and suc¬ 
cess of The Service is its policy of regarding magazine and newspaper 
space as a part only of any campaign entrusted to it—of emphasizing the 
importance of proper "follow-up” methods and effective printed matter 
Periodical 
Advertising 
Catalogues 
and Booklets 
