“Let the dead past bury its dead”—we are living in the Fall of 
1908; and 1907 and other old years cut no figure, except as 
they add years to experience, 
3d Way. To have us plan a whole selling campaign, includ¬ 
ing illustration, catalogue and advertising. The nursery selling 
possibilities of America haven’t been scratched yet, let alone 
exhausted! Soap, automobiles, stockings, toilet powder, shoes, 
and a hundred other things of less importance, are absorbing 
millions of money from those who would buy trees and plants 
and seeds with joy, if the horticultural tradesmen were not so 
nearly dead, or so little awake. Now, we know how to organize 
such selling campaigns for those who have stock, “ginger” 
and cash to go into them. Each year those millions pass along 
to the other fellows who sell hams and baking-powder and 
guns and boats and such, while the timid nurserymen lose their 
whack at the boodle! 
Wake up, tree men! We’re here to see you started when 
you’ve just opened an eye—but we can’t raise the entirely dead! 
The MCFARLAND ORGANIZATIONS 
J. Horace McFarland Company 
The McFarland Publicity Service 
Constructors of Catalogues 
Builders of Business 
Mount Pleasant Press : Harrisburg, Pennsylvania 
