ONCERNING this catalogue, Mr. B. E. 
Gage, Advertising Manager of the firm 
for which it was made, wrote as follows: 
“Your bill has been received, and we are 
sending you our check for same, less 2 per cent. 
“We are very much pleased with the cata¬ 
logue, and think you did yourselves great credit 
in turning out such a handsome book. It may 
interest you to know that the J. Manz Com¬ 
pany, of Chicago, through their president, took occasion to com¬ 
pliment us upon the get-up of the catalogue, and also that several 
other people in the business have told either Mr. Peterson or 
myself that the catalogue was very fine.” 
The J. Manz Company is one of the largest and most high- 
class printing and engraving houses of Chicago, and was 
our leading competitor for the Peterson Nursery Company 
Catalogue contract. 
“Horticulture,” of Boston, made the following comment: 
“This is a well - arranged, profusely illustrated and strictly 
practical catalogue. Its descriptions are interesting and instruc¬ 
tive, and altogether 
It is just the kind of book to 
make people want to buy.” 
In many ways this catalogue establishes a new standard of 
excellence in selling literature for horticultural tradesmen. We 
have a few copies on hand, and while they last will be glad to 
send one to any person or firm interested in a work of the kind 
to cost from one dollar down to twenty-five cents a copy, 
depending upon whether 1,000 or 10,000 copies are required. 
We have also samples of several other new things in the 
catalogue line, very much simpler and less expensive, but 
almost as effective in proportion to cost. If you want to see 
some of these, let us know. Tell us about what you usually 
pay for a given number of books and we will send samples. 
The McFarland Publicity Service 
HARRISBURG, PENNSYLVANIA 
The McFarland Organizations: 
J. Horace McFarland Company 
The McFarland Publicity Service 
