HIS last summer, a college professor from fifteen I 
miles away dropped in on us. A new line of study hi 
added to the common-school curriculum of a state 
ing his, and a text-book would be adopted in two i 
The professor knew what the text-book ought to < 
and could write the stuff—but that was all. He didn 
how to get the material for the 175 technical illus 
required or how to put the book together. We had the man who did, and the 
facilities to do the work. The professor got his books —336 pages and two-color 
plates, bound in cloth—by the time the school authorities had their meeting. 
A lecturer on travel came home from an European trip three weeks before 
his season opened. He had with him twelve hundred photographic negatives 
made on the trip. He wanted these negatives developed and printed, a thou¬ 
sand lantern slides made and accurately colored, and a complete assortment 
of advertising matter. He got everything from us, and on time! 
A big manufacturer in a hustling Western city wrote us that he needed 
designs, drawings and color engravings for the mountings of a dozen elabo¬ 
rate metal advertising signs—needed them quick. Could we deliver the 
goods? Rather! We got the data Tuesday noon, our ideas were submitted 
in rough sketches and approved on Thursday, the finished drawings passed 
on Saturday, and the engravings were shipped on the following Wednesday. 
An advertising representative of a prominent publication called on us late 
one Monday afternoon, recently, for help in the way of “copy” suggestion for a 
new proposition. Intimate knowledge of a technical subject was required to 
prepare the copy, photographs must be secured and half-tone engravings made, 
and the “copy” put in type in order to give our suggestions concrete form. 
We were “on the job” and supplied proofs of the ad complete, Wednesday. 
A leading nurseryman of Chicago made up his mind about the end of June 
that he needed a new catalogue for early September mailing. He wanted it to 
be considerably better in every way than anything in the line previously 
printed. We made many of the photographs, all the engravings, wrote the copy, 
designed the cover, set the type and electrotyped it, and printed the book in two 
colors—cover in colors and embossed—and made delivery by Labor Day. 
And each of these things has been but a part of the day’s work at the time. 
Millions of pages of catalogues and booklets, hundreds of thousands of square 
inches of engravings and electrotypes, tens of thousands of manuscript pages 
of business literature, hundreds of photographs and designs, and dozens of 
complete selling campaigns have been put through in the meantime, to say 
nothing of printing regularly three periodicals of national circulation. 
Isn’t the organization that can do things like this, under one roof and one 
management, worth looking into ? Come to see us , or write to us. 
the McFarland organizations 
HARRISBURG, PA. 
