8 
THE NATIONAL NURSERYMAN 
generally understood; for inventory is a quick asset. As 
a fixed asset such as buildings and machinery? Prob¬ 
ably, but only at a small fraction of its apparent value. 
Some maintain that it cannot be carried as an asset at 
all, but surely this is wrong, for into inventory go most 
of the expenditures of the year. In fact this voracious 
creature seems always to eat all the fruits of an ap¬ 
parently prosperous year. Many new nursery projects 
fail only because of their inability to finance this im¬ 
mense drain on profits; so much capital must be sunk 
for years before there is a chance of return. And a sound 
banker will not lend money on a thing of such an ether¬ 
eal value as a nurseryman’s inventory. 
5. Prices may be materially reduced, for the rise of the 
wholesale specialist located where land and labor are 
cheap will mean big reductions in prices as against the 
high cost stock now raised in or near our cities. 
The effort to reduce prices should be a sustained one 
throughout the industry. There is a distinct social obli¬ 
gation to this business which should be recognized and 
met. Too often such an obligation conflicts with pro¬ 
fits, but in this case, to a certain extent, it does not, be¬ 
cause placing stock at prices within the reach of all will 
so increase consumption as to increase profits. This is, 
of course, not absolute, but relative as it can only go to 
a point beyond which further reductions will mean a 
loss. There is, however, a long way ahead at present. 
Resides there is a distinct pleasure in being a social bene¬ 
factor, most especially when it adds to the jingle in the 
pocket. 
To add beauty to the country is, of course, what is 
referred to, but the obligation lies in having rather less 
variation. From the homelike surroundings in a well- 
to-do suburb, one steps into the hideous aridity of the 
workingman’s district. The result of such contrasts is 
always unhappy. Unrest would be reduced to a mini¬ 
mum were the lower classes given homes rather than 
barren shacks. It is interesting to note how rapidly 
large corporations are coming to recognize this need. 
Not only as to housing, but in the adornment of the fac¬ 
tories themselves. They say it adds much to the effi¬ 
ciency and contentment of the employees. Needless to 
say, this movement should be encouraged to the Nth 
degree, and the most necessary item of encouragement 
is the reduction of prices just as soon as the present low 
condition of supplies is overcome. The development of 
this outlet alone, if properly handled will add many mil¬ 
lions to sales. 
PLAN TO PLANT ANOTHER TREE 
Financial Statement 
The work of building the nursery industry in America 
goes steadily forward. Nurserymen are responding with 
support both in co-operation and money. Tree planting 
week was a success. Spring tree planting week was 
the big event for nurserymen. Letters of encouragement 
come right along and nurserymen now realize the “Plan 
to Plant Another Tree” is building the industry. It is 
creating a tree planting habit among the 110,000,000 
people of America. 
Money Paid In 
Previously reported .$2949.93 
R. E. Conogisky, Peoria, III. 10.00 
Sale of rubber stamps. 9.43 
R. C. King, Kansas City, Mo. 1.00 
Klehm’s Nurseries, Arlington Heights, Ill. 100.00 
Wm. A. Reaudry Land Co., Chicago, Ill. 50.00 
The Hillsdale Landscape Co., Indianapolis, Ind. 9.13 
Griffen Nursery, Jacksonville, Fla. 1.38 
Clever Nursery Co., Clever, Mo. .53 
A. S. Lytle, Ryron, Ill. 2.00 
Willem’s Sons Nurseries, Rochester, N. Y. 3.00 
Golf Nursery, Glenview, Ill. 10.00 
W. W. Thomas, Anna, Ill. 10.00 
Forest Nursery Co., McMinnville, Tenn. 10.00 
Singer Rros., Milwaukee, Wis. 1.00 
Total .$3,167.42 
J. A. Young, Secretary. 
PROGRAM OF CONVENTION OF ILLINOIS STATE 
NURSERYMEN’S ASSOCIATION 
January 11 and 12th, 1923 
Hotel Metropole, 23rd St. and Michigan Ave., Chicago, III. 
JANUARY 11TH—THURSDAY, 9 30 
Invocation—Rev. Asa D. Ferry, D. D., pastor Edge- 
water Presbyterian Church. 
Introductions. 
President’s address—Mr. Geo. Klehm, Arlington 
Heights, Ill. 
Report of secretary—Mr. J. A. Young, Aurora, Illinois. 
Report of treasurer—Mr. Miles Rryant, Princeton, 
Illinois. 
Introduction of representatives from State and Section¬ 
al Associations. 
Phillip Rreitmeyer, Detroit, Michigan. Subject, “How 
the Grower, Wholesaler and Retailer Can Unite to Sell 
More Nursery Stock.” 
Afternoon Session —2.00 P. M. 
J. Fred Amman, Edwardsville Ill. Field Organizer of 
F. T. D. Subject, “Pulling Together.” 
Mrs. C. T. Smith, Concord, Ga. Subject, “How Con¬ 
cord Observed Fall Tree Planting Week Under ‘Plan to 
Plant Another Tree.’ ” 
Mr. J. A. Young, Aurora, Illinois. Subject, “Plan to 
Plant Another Tree.” 
Ranquet— 6.30 P. M. 
Plan to Plant Another Tree Ranquet. Laugh and grow 
fat. Men are but boys of a larger growth. Don’t fail 
to make your reservation for the banquet. 
JANUARY 12TH—FRIDAY, 9.30 
Fertilizers—Prof. R. S. Trickett, University of Illinois. 
Ernest Hemming, Editor “National Nurseryman,” Eas¬ 
ton, Md. Subject, “What Is the Aim of the Nursery 
Trade?” 
A. F. Lake, Shenandoah, Iowa. Subject, “Sales— 
What Next?” 
