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FOR GROWERS AND DEALERS IN NURSERY STOCK 
The National Nurseryman Publishing Co., Incorporated 
Vol. XXXI HATBORO, PENN A., FEBRUARY 1923_ No. 2 
Illinois State Nurserymen’s Association 
Hold Their Annual Convention January nth and 12th, 1923 at the Hotel M etropole, 
Chicago , and Plan a Nation Wide Campaign of Market Development 
Under Their Slogan , Plan to Plant Another Tree 
The meeting of the Illinois State Nurserymen’s Asso¬ 
ciation was a very successful one. 
A good attendance and good weather contributed to 
the interest and enthusiasm everywhere in evidence. 
The program was carried out without a hitch and in¬ 
dicated good management and team work. 
A budget of $10,000 was proposed to push the Plan 
to Plant Another Tree campaign, and heartily endorsed by 
the association, $3100 of it being already subscribed. 
Mr. .1. A. Young will resign his secretaryship with the 
Illinois nurserymen’s association and devote his time to 
pushing the Plan to Plant Another Tree campaign. 
Officers elected to stave for the Illinois State Nursery¬ 
men's Association for I he ensuing year are: 
President, Alvin E. Nelson, Chicago, III. 
Vice President, Vernon D. llill, Dundee, III. 
Treasurer, Miles Bryant, Princeton, III. 
Secretary. J. A. Young, Aurora, III. 
ILLINOIS STATE NURSERYMEN’S ASSOCIATION 
President’s Address 
Qeorge Klehm, Arlington Heights, III. 
Gentlemen: 
At our last convention we heard some good sound doc¬ 
trines for the nursery industry. We went to our respec¬ 
tive homes and to our businesses believing that a great 
deal of good was accomplished. 
All of us felt that we had begun a program looking to¬ 
ward the advancement of the nursery industry in Amer¬ 
ica. 
Your executive committee was directed to prepare a 
uniform contract for the replacement of nursery stock 
and submit to this convention. This has been referred 
to a committee consisting of Mr. Guy A. Bryant, Mr. Cul- 
tra and Mr. Galeener, who will report to this convention. 
The executive committee has asked Mr. A. M. Augus¬ 
tine to submit a report on the establishment of a lab- 
ratory at our state university for the purpose of assist¬ 
ing nurserymen in their work. 
Co-operative advertising was referred to the executive 
committee. After considerable discussion it was thought 
that this could not be accomplished, but out of this dis¬ 
cussion came the movement, “Plan to Plant Another 
Tree.” This movement was started by an appropriation 
of $200.00 by the executive committee from the gen¬ 
eral funds of this association. Afterwards $180.00 was 
appropriated to purchase slides and pay for mailing them 
to 1300 moving picture - houses in Illinois who ran the 
slides free of charge. From this small start by this asso¬ 
ciation the movement spread rapidly until it has covered 
almost the entire country. 
There has been invested in this movement a little over 
$3000.00. All bills are paid and “Plan to Plant Another 
Tree” owes no one. This is a big movement for horti¬ 
culture, and we nurserymen of America reap the direct 
benefit. “Plan to Plant Another Tree” has come to stay, 
and nurserymen all over America are quick to realize its 
benefit and to support it. 
I hesitate to make any suggestions lor the betterment 
of the nursery industry, because 1 am but one of the 4000 
or more men engaged in this great and noble calling. 
However, I feel that I would not be doing my duty if I 
did not call attention to some things which ought to have 
yaur consideration. 
Distribution 
Is our method of distribution wrong? Should we not 
have hundreds, perhaps thousands, more retail nurser¬ 
ies in Illinois? By this I do not mean growers. I do 
mean a nurseryman with perhaps one or two acres ot 
ground planted with samples or examples ot various 
shrubs, trees, fruits and plants; and who, during the 
planting season, carried in stock all fruit trees, shade 
trees, berry bushes, shrubs and plants. The neighbor¬ 
hood florist could do this, but is there not room for many 
such distributers as I have indicated ? This leads me to 
say that I believe too much money is spent in growing, 
and not enough in selling. A retail distributer such as 
I have described could buy his stock from the whole¬ 
saler and when his selling season was over he would 
have plenty of money to pay his wholesale bills and a 
neat profit for himself. What is a nursery anyhow ? A 
man does not have to be a grower to be a nurseryman. 
Take as an example, here in Chicago about eight nurser¬ 
ies and a few small dealers are trying to serve three and 
a half millions and more people. No sane business man 
believes that this is possible. No other industry would 
do this. We should have at least 300 retail distributing 
nurservmen located on all important highways enteiing 
Chicago. It is your president’s belief that should this be 
done a tremendous volume of business would, and could 
be done. We are not now reaching the planters. Shall 
