THE NATIONAL NURSERYMAN 
35 
Gentlemen, the nurserymen themselves must build 
the nursery industry, just the same as the florists have 
done. The wholesale florists do not sell at retail which 
they used to do in former years. Now the wholesale 
florists sell to the retail florists, and the growers and 
wholesalers do a lot of advertising to help the retailer 
sell his goods. Just so. the wholesale nurserymen and 
growers must do a lot of advertising to help the retailer 
move his goods and enlarge his market. The growing 
florists and wholesale cut flower dealers are spending- 
many times more in advertising the flowers for retail flor¬ 
ists around Chicago alone, than all the nursery societies 
of the whole country. 
There is not a wholesale nurseryman in America but 
who ought to climb onto “Plan to Plant Another Tree” 
with both feet. The wholesaler should be protected, but 
he in turn should help the fellow who is protecting him. 
This is what is creating the great demand for flowers. 
The advertising is done at the right time and when flow¬ 
ers are most abundant. The result is. flowers are selling 
for a great deal more than they did years ago. This is 
the advantage of tree planting week, it gets planting at 
the right time. 
The nurserymen are just beginning to be organized. 
Most industries are better organized than is the nursery 
industry. Take for example the butchers, bakers, hard¬ 
ware men, grocers, plumbers, etc. It would be impos¬ 
sible for a layman to buy from a wholesaler at wholesale 
prices. The very first question asked would be “Are 
you in the trade?” 
Gentlemen, as we have a good program I will not use 
any more of your time and submit the suggestions for 
your consideration. 
ENDORSE PLAN TO PLANT ANOTHER TREE 
Numerous telegrams were received by the Illinois nur¬ 
serymen during their convention, endorsing their “Plan 
to Plant Another T ree” program, among them one from 
Henry C Wallace, Secretary of Agriculture. 
January 10, 1923. 
George Klehm, President Ills. State Nurserymen’s Ass’n., Hotel 
Metropole, Chicago. 
The course which your Association has adopted in its 
efforts to encourage the planting of trees by emphasizing the 
importance or edequate and timely preparation for such planting 
appeals to this department as very sensible and practical. 
Whether in forest, orchard or ornamental planting, one of the 
most important essentials to successful resulfs is preparation. 
This includes wise selection of site thorough and suitable 
preparation of soil and judicious and timely ordering of the par¬ 
ticular kinds to be planted if those are not already at hand. 
The fact that your association is emphasizing this feature, 
I take to be an indication that Nurserymen recognize that their 
ethical responsibility to the public does not cease with the mere 
delivery of the tree to the purchaser but obligates them to aid 
him in every practical and reasonable way through advice and 
information based on practical experience to establish it success¬ 
fully in the place and for the purpose to which it is adopted. It is 
a gratifying example of a type of practical service which busi¬ 
ness men are rendering to the general public. I congratulate 
your Association upon its leadership in this important matter. 
HENRY C. WALLACE, 
Sec. of Agriculture. 
EXIIIRITS 
The exhibits were staged in an ante room leading to the con¬ 
vention hall, a very fortunate arrangement, making it necessary 
to pass by them and a popular place to congregate. 
Every inch of space was used and many orders booked. 
NURSERY STOCK 
Aurora Nursery Co., Aurora, Illinois. 
Lining Out Stock. 
Highland Park Nurseries, Sterling, Illinois. 
Hardwood Cutting, transplanting stock and perennials. 
D. Hill Nursery Co., Dundee, Illinois. 
Display of small Evergreens. 
Golden Eagle Nurseries, Golden Eagle, Illinois. 
Apple Trees. 
BULBS 
Vaughan’s Seed Store, Chicago, Illinois. 
Gladioli Bulbs. 
American Bulb Co., Chicago, Illinois. 
Gladioli and Lily Bulbs 
FERTILIZERS 
Thomson Phosphate Co., Chicago, Illinois. 
Rock Phosphate. 
Armour & Co., Chicago, Illinois. 
Fertilizers. 
IRRIGATION SYSTEMS 
Skinner Irrigation Co., Troy, Ohio. 
Skinner System. 
Rock River Irrigation Co., Rockford, Illinois. 
Rico System. 
TOOLS 
J. E. Gilson Co., Port Washington, Wisconsin. 
Gilson Garden Tools. 
Automatic Stapler Co., Chicago, Illinois. 
Crofoot Tag Tacker. 
Vaughan’s Seed Store, Chicago, Illinois. 
Indianapolis Saws, Shears, Knives. 
FRUIT 
Augustine & Co., Normal, Illinois. 
Sample of Giant Concord Grape. 
TYPEWRITERS 
Remington Typewriter Co. 
CATALOGES AND PRINTED MATTER 
A. B. Morse Co., St. Joseph, Michigan. 
Cataloges for Nurserymen and Seedsmen. 
B. F. Conigisky, Peoria Illinois. 
Folders of colored plates of shrubs and perennials, and 
photos of landscape effects. 
Seaman Paper Co., Chicago, Illinois. 
Printing paper. 
F. E. Mason & Sons, Batavia, New York. 
Gummed Seals. 
GARDEN FURNITURE 
Hartman-Sanders Co., Chicago, Illinois. 
Pergolas Arbors. 
Lyon & Anderson, Belvidere, Illinois. 
Concrete and stone garden vases. 
WRAPPING MATERIAL 
Wm. A. Iden Co., Chicago, Illinois. 
Plymouth Brand Twine and Rope. 
Angier Corporation. 
Grizzley Bear Nurserywrap. 
Rexford Paper Co., 
Waterproof Paper. 
Acme Steel Goods Co., 
Metal Box Strapping. 
TRADE PAPERS 
The National Nurseryman, Hatboro, Pa. 
The American Nurseryman, Rochester, N. Y. 
Seed World, Chicago, Ill. 
Southern Florist, Ft. Worth, Tex. 
Florists Exchange, New York City, N. Y. 
Florists Review, Chicago, Illinois. 
GEORGE WASHBURN, 
Chairman Committee on Report of Exhibits. 
