THE NATIONAL NURSERYMAN 
41 
The National Nurseryman 
Established 1893 by C. L. YATES. Incorporated 1902 
Published monthly by 
THE NATIONAL NURSERYMAN PUBLISHING CO., Inc. 
Hatboro, Pa. 
Editor .ERNEST HEMMING, Easton, Md. 
The leading trade journal issued for Growers and Dealers in 
Nursery Stocks of all kinds. It circulates throughout the 
United States, Canada and Europe. 
AWARDED THE GRAND PRIZE AT PARIS EXPOSITION, 1900 
SUBSCRIPTION RATES 
One Year in Advance .$1.50 
Foreign Subscriptions, in advance .$2.00 
Six Months .$1.00 
Advertising rates will he sent upon application. Advertisements 
should reach this office by the 20th of the month previous to the 
date cf issue. 
Payment in advance required for foreign advertisements. Drafts 
on New York or postal orders, instead of checks, are requested by 
the Business Manager, Hatboro, Pa. 
Correspondence from all points and articles of interest to nursery¬ 
men and horticulturists are cordially solicited. 
Photographs and news notes of interest to nurserymen should be 
addressed, Editor, Easton, Md., and should be mailed to arrive 
not later than the 25th of the month. 
Entered as second-class matter June 22, 1916, at the post office at 
Hatboro. Pennsylvania, under the Act of March 3, 1879. 
Hatboro, Pa., February 1923 
SLOGANS The nursery trade is hunting for a slogan, 
in fact, it has been hunting for one for sev¬ 
eral years. 
What is being looked for is a slogan that will fit every 
phase of the trade in every section of the country and 
will he so apt as to do its own advertising, that will 
spread like wildfire over the country. 
Is not what we are looking for in the way of a slogan 
something like looking for ‘‘easy money?” It may be 
possible to find it, but it is doubtful if such a slogan is 
either what we need or what we should have. Accord¬ 
ing to Webster a slogan is a rallying battle cry of a High¬ 
land Clan and this is exactly what we need in the nur¬ 
sery trade, a battle cry of action that all can rally to. 
It matters little what it is, providing all the trade will 
rally to it. It is not a slogan that is so important, as con¬ 
certed action by the trade to serve the public and so cre¬ 
ate a market for their goods. 
The Illinois State Nurserymen got behind the slogan 
proposed by their secretary, Mr. Young, “Plan to Plant 
Another Tree,” which became nationally known in a short 
time. Remove the backing and support and it would be 
just as soon forgotten. 
The trade is very diverse and the horticultural inter¬ 
ests very different in one part of the country from those 
of another that it is hardly to be expected that any slogan 
will appeal in the same way to all. 
Rut as a rallying battle cry to co-operation and action 
the Illinois nurserymen seem to have made a good start 
with “Plan to Plant Another Tree.” If it can be dis¬ 
associated from its sectional origin, there appears no 
reason why it should not be adopted nationally. 
The prime consideration is, will the trade as a whole 
get back of it and by so doing co-operate in developing 
the market for its goods? Or will it try to launch an¬ 
other, dividing its energy and funds to accomplish tin 1 
same object? 
ENCOURAGE That real improvement and progress 
THE RETAILER to the nursery trade will come through 
a better system of distribution of nur¬ 
sery products, is becoming a conviction with many and 
as soon as Ibis opinion becomes general, the next step 
will be to encourage and protect the retailer from unfair 
competition by the growers. 
If the market development campaign for nursery pro¬ 
ducts, now in its infancy, is to gain its maximum it will 
need thousands more local distributors in the shape of 
retail nurserymen, men who plant as well as sell. A 
certain proportion of the buying public will not purchase 
trees and plants unless they are planted for them, they 
are often willing to buy but fail to do so because of the 
fancied or real difficulties of planting. 
This has a more important bearing on why people do 
not buy nursery stock, than the average nursery sales 
manager has any idea of. Yet if we only stop to think, 
how many of us would hesitate to buy a victrola if it 
were necessary for us to sandpaper and polish it the 
same day it was received? It is needless to say those 
merchandising victrolas would arrange to have men to do 
the necessary work for would-be purchasers. 
If the nursery trade really wants to do a big business 
it must remove all difficulties connected with planting 
AS I SEE IT. 
By M. T. Nutt. 
That old specter “Free Seed Distribution” bobbed up 
serenely in Congress again this year but was not included 
in the agricultural budget. Nevertheless, several “Rube” 
Congressmen saw the loss of a species of pretty “graft” 
for their constituents and tried to have it reinstated in the 
Agricultural appropriation bill, but so far without success 
and it surely looks now r as though this old “iniquity” has 
forever gone the w ay of some of the other ills w hich Con¬ 
gress has been heir to. It will mean a saving of about 
-$360,000 heretofore wasted. Not a large sum when Con¬ 
gress does its figuring in billions—still it is something 
gained. Now r if some of the other “waste” could be elim¬ 
inated the country could look forward to more reasonable 
taxation. Unfortunately how r ever, Congress is very apt 
to “cut” in one place and go the limit in some other form 
of useless expenditure. 
However, for the present, let us hope and believe that* 
the “Free Seed” graft has gone, never to return. 
Ik 
Some nurserymen, who are regular buyers of nursery 
stock, have some surprises in store for them, yea, even 
now r . They have been holding off making their purchases 
believing that the growers w r ere crying “Wolf, Wolf" 
w hen they claimed there was a great shortage of stock. 
Now r they are out trying to buy and find that for once, at 
any rate, the growers have been speaking the truth. In 
all tin 1 large centers, where nursery stock is produced in 
quantities, the fall demand exceeded expectations, and 
now, for spring sales, there is not nearly enough left to 
go around, and there are absolutely no “Surplus, cut 
prices.” Prices are firm, it’s a “take at my price or leave 
it” proposition, and most buyers seem glad of the oppor¬ 
tunity to “take it”. 
