46 
THE NATIONAL NURSERYMAN 
the growing of nursery stock as a business and thus in¬ 
crease production in anticipation of profit. 
It appears that the impression prevails among some, 
that the Pacific Coast Association of Nurserymen restricts 
production. That is not tlie case. This body determines, 
as accurately as possible, what is the prospective demand 
the probable increase that can be developed as compared 
with prospective plant and supplies the membership with 
such information. If the total proposed plant is out of 
proportion or anywhere near twice as much as is likely 
to be sold and distributed, then growers interested in the 
particular lines in question have the opportunity to 
choose individually if they will reduce, or grow too much 
and risk a brush pile. The association in that particular 
merely functions to apply the same common sense prin¬ 
ciple on a large scale as the individual early day nursery¬ 
man practiced. 
Until very recently fruit merchants worked in the dark, 
some years making exorbitant profits which were lost a 
following year. Values were uncertain and disappoint¬ 
ing both to the trade and to growers. World-wide sur¬ 
veys are now being made by the International Fruit Dis¬ 
tributors organization. They ascertain the capacity and 
prospective markets in every commercial avenue, deter¬ 
mine relation of supply and demand and base market 
values accordingly. 
In order to have substantial market development on 
the basis of co-operation fair alike to all concerned, cor¬ 
rect policies must be assumed and put into practice and 
to bring that about retailers and distributors can be help¬ 
ful to the mutual benefit of themselves and growers. 
Co-operation on the part of the members of the Pacific 
Coast Association of Nurserymen is highly ideal, general 
business good and expansion, or development substantial 
and satisfactory. 
PLAN TO PLANT ANOTHER TREE 
Subject: How the Woman's Club of Concord, Georgia, 
Observed Tree Planting Week Under “Plan to Plant 
Another Tree,” By Planting an Average of Four Trees 
for Every Man, Woman and Child, Instead of One Tree 
As Originally Planned. 
Ry Mrs. C. T. Smith, Chairman of Committee. 
Mr. Chairman and Gentlemen of the Illinois State Nur¬ 
serymen’s Association: 
I come before you today to tell you about the work 
being done by the Woman’s Club of Concord, Georgia, 
and of the possibility of extending that work and making 
it broader and greater. I also wish to bring to you the 
thought that your association and the other great nursery 
associations of the country might aid very materially in 
pushing this work to success. 
A foundation has been laid on which a wonderful 
structure of good work can be built. A start has been 
made which has demonstrated that the plan is a good 
one. and that it can be easily put into successful opera¬ 
tion, and like the snow ball rolling, it will grow larger 
and greater with each turn. There are great possibili¬ 
ties in it, and a future that holds much promise. 
This work was started by the Concord Woman’s Club 
in recent months. The ladies were planning various 
things for the good of the town, and, as is usual in a 
club of this sort, they were working for the public good. 
You will usually find the Woman’s Club taking the lead 
in blazing the way for progress. This is true in almost 
every city, for they are usually the moving force in every 
campaign for good. 
We believe in our town, and are working for its im¬ 
provement and betterment. We wanted to do things for 
the place that would be lasting and permanent. In seek¬ 
ing new and better things along this line, we were espe¬ 
cially impressed with the need for more trees, and shrub¬ 
bery; more rose bushes, and flowering plants. This 
seemed to offer our best opportunity. 
We studied the plans of your very efficient secretary, 
Mr. Young, and were much impressed with his “Plan to 
Plant Another Tree.” We decided it was possible, and 
well worth while to adopt his plan, and our committees 
carefully canvassed the town in our efforts to make the 
plan unanimous. We called on every resident and talked 
more trees and better trees. 
Each day the interest and enthusiasm for the work in¬ 
creased. Those who were only mildly interested in the 
plan at first, became more interested each day, and some 
who at first thought they might plant another tree, fin¬ 
ished up by planting a dozen or a hundred trees and 
shrubs, which illustrates how the interest grew. 
We did not stop at one day, but took a week for it, 
and when the week was ended some of our people were 
just getting a good start They had planted the tree all 
right, but were now planting many trees, and planning 
for still more trees, for it is a fact that there is a fascina¬ 
tion about the work that makes us always wish to plant 
more trees. Our people who already had the greatest 
number and variety of trees, were the ones who planted 
most. 
We realized, as the work progressed, that we were do¬ 
ing more to beautify tin 1 town, and improve it than had 
ever been done before, and it was noticeable that we were 
doing the good work at less cost than would be possible 
in any other way. It was also remarked, more than 
once, that we were planting trees that would live in foli¬ 
age, flower and fruit long after our members had passed 
away, we were thus building a memorial to the Woman’s 
Club of Concord, and to its members, which would be 
about as permanent as anything we could build. 
The campaign was a great success. We planted more 
trees than were ever planted here before in any one 
campaign. We helped to beautify more places than ever 
before and now there are prospects of fruit, flower and 
shade, where they did not exist before. It was a beauti¬ 
ful and wonderful transition. 
Many other women’s clubs in other towns have already 
expressed a determination to do as we have done, next 
year. The district federation of woman’s clubs of the 
sixth district of Georgia is now planning to put on this 
campaign in every club in the district next year. This 
is a direct result of the work that we have started. The 
officers of the State Federation are talking of making this 
campaign state-wide in the near future. 
Our work has been given much publicity through the 
