134 
THE NATIONAL NURSERYMAN 
NATIONAL FLOWER AND GARDEN EXHIBIT 
Tweia'e Weeks' Exposition at Atlantic City This Sum¬ 
mer to Feature Essentials for the Garden 
Delegates and visitors to the American Seed Trade Associa¬ 
tion Convention in Atlantic City, June 26, 29, will be guests of 
Exposition management, all of whom will be provided with 
complimentary admission to all of the attractions of the Mil¬ 
lion Dollar Pier including Exposition, by courtesy of the Ex¬ 
position Management. 
The Garden and Flower Exhibit Features of the American 
Home and City Beautiful Association Exposition to be held 
June 16 to September 8, 1923, on the Million Dollar Pier of At¬ 
lantic City are of the greatest interest to the industry on ac¬ 
count of the far reaching possibilities which are afforded 
through this important national exhibition event. On account 
of the long period of the exposition and the millions of Amer¬ 
icans who will have the opportunity to view exhibits it is with¬ 
out question the greatest opportunity of the year for the flower 
and garden industry to “Say It With Flowers”, and other Gar¬ 
den exhibits to the greatest and best audience that can be 
reached at any one place in the nation. 
The great national exposition is planned to promote all es¬ 
sential details for Home and City Beautification, and as the gar¬ 
den is such an important essential for this attainment, the Ex 
position management has decided to feature in every possible 
way the importance of the garden industry and it confidently 
expects the hearty support of the leaders in this industry. 
The following societies have been invited to have their in¬ 
terests represented at the Exposition: 
American Sweet Pea Society, American Orchid Society, Am¬ 
erican Seed Trade Association, American Society for Horticul¬ 
tural Science, American Society of Landscape Architects, Na¬ 
tional Flower Growers Association, New England Nurserymen's 
Association, New Jersey Nurserymen’s Association, New York 
State Nurserymen’s Association, Pennsylvania Horticultural 
Society, Garden Club of America, The American Rose Society, 
American Gladiola Society, American Association of Nursery¬ 
men, American Fern Society, American Forestry Association, 
and other societies interested in the popularization of garden 
attractions will be invited to participate. 
Different weeks during the Exposition will be set aside and 
known as the “Sweet Pea Week,” the “Rose Week,” the “Dahlia 
Week,” the “Cut Flower Week,” and other seasonable flowers 
will have a week set aside in their honor when it is anticipated 
that individuals and societies interested in securing the bene¬ 
fit of the great national publicity made possible will take a keen 
interest in working for the best possible results. 
Prizes will be awarded in a competition plan, as follows: 
Layouts for Suburban Lots 
An Evergreen Garden 
Summer Flower Garden 
Model Vegetable Plot 
Prizes will also be offered for fine specimens of different kinds 
of flowers, plants, and other star features usually conducted in 
the best flower shows of the country. In connection with the 
House of the Ancients which the exposition management will 
erect and exhibit to show contrast in ancient and modern pro¬ 
gress as an example of a contemporary type of residence in 
vogue in the days of the Egyptian Pharaoh Tut-Ankh-Amen, 
there will be a wonderful Egyptian garden containing every 
flower that was known to grow in Egypt when this famous ruler 
was alive. 
The Exposition management has sought the advice and co¬ 
operation of men prominently connected with the garden in¬ 
dustry in order to stage a Garden Exhibit of the utmost impoi- 
tanc to the industry. Among those who have freely cooperated 
are Mr. Arthur Herrington, manager, and Mr. John Young, Sec 
retary of the New York Flower Show. 
SCOPE OF EXHIBITION 
American manufacturers and distributors of products for ex¬ 
tensive distribution, who are offered an opportunity to partici¬ 
pate in the exhibits, include the following main groups: Public 
and private buildings, materials, equipments and furnishings, 
the City Beautiful, embracing municipal improvements, hy¬ 
giene, sanitation, fire and accident prevention; pure food pro¬ 
ducts, confections and beverages; the Garden, seeds, supplies 
and horticultural accessories; art, sculpture and ornaments; 
musical instruments and reproducers; recreation, athletics, 
travel information, and a section for Radio; also one for toys 
and playthings for kiddies and the grownups. 
To show contrast in modern and ancient civilization the ex¬ 
position management will erect and completely furnish a mod¬ 
ern “Home Beautiful,” and will also reproduce a “House of the 
Ancients,” as an example of a contemporary type of residence 
in vogue in the days of the Egyptian Pharaoh Tut-Ankh-Amen. 
Management of the exposition is in the hands of A. Conrad 
Ekholm, exposition manager, former President of the Avenue 
Hotel Association of Atlantic City, and director of many exposi¬ 
tions in the resort. It is under the auspices of the American 
Home and City Beautiful Association, with the two-fold object 
of encouraging the use of products of American manufacture 
and education of the public in home and city beautification. 
The Exposition will open June 16th, and continue until Sept¬ 
ember 8th, 1923, throughout Atlantic City’s great summer sea¬ 
son when transportation officials estimate that over ten million 
people visit the resort. 
All of the exhibit floor space of the Million Dollar Pier, Am¬ 
erica’s finest and largest exhibition structure, in excess of 100,- 
000 square feet, has been engaged for this exhibit, which will 
rival the greatest of those of European countries. It offers un¬ 
excelled advantages to American manufactures to simplify their 
distribution and sales problems, to introduce and popularize 
their products, stimulate sales and enlarge their markets. They 
will be enabled to reach the buyers and merchants of their pro¬ 
ducts who come to Atlantic City in great numbers, as well as 
the ultimate consumers. Orders may be taken for goods in a 
wholesale as well as retail way for delivery to any destination, 
and owing to the great remunerative possibilities to exhibitors, 
the event promises to be highly profitable to all who partici¬ 
pate. 
Leading industrial concerns are taking keen interest in the 
coming exposition because the project is in line with modern 
methods to promote industrial progress of the nation and it is 
generally recognized that there is no better place than Atlantic 
City for an exposition of this nature for reaching all classes 
with whom they seek to transact business and in greater num¬ 
bers, including the consuming public, buyers and merchants, 
than can be reached anywhere else or by other methods at the 
same extremely moderate cost. 
The exposition management offers to send an Exposition 
Folder and floor plan free to any one interested who will write 
to A. Conrad Ekholm, manager, American Home and City Beau¬ 
tiful Exposition, Care Million Dollar Pier, Atlantic City, N. J. 
GUILDS SEED, BULB AND PLANT BUSINESS AT 
FLORAL PARK, L. I., SOLD 
The John Lewis Childs Seed, Bulb and Plant business 
at Floral Park, L. I., was sold recently to Edward T. 
Bromfield, of Garden City, L. I. The present administra¬ 
tion will continue to conduct the business until July 1, 
1923, when the formal transfer will be made. 
Former State Senator John Lewis Childs came to Long 
Island from Maine about forty-five years ago and asso¬ 
ciated himself with the seed and nursery concern of Y. 
II. Hallock, Son & Thorp, of Queens, L. I., but very short¬ 
ly thereafter established the business in bis own name, 
at what was then East Hinsdale and which grew so rap¬ 
idly that Mr. Childs purchased several farms in the 
neighborhood and established and named the now rapidly 
growing village of Floral Park, but which at that time 
