204 
THE NATIONAL NURSERYMAN 
were propagated on the Calleryana root in 1917, 2.4% of all pear 
trees propagated in 1922 were on this root. In all probability this 
root will be gaining in favor due to its “resistance” to blight. 
Very little change appears to have occurred in the demand for 
the various rootstocks for the prune. 
The peach and Myrobalan roots seem to be coming toward the 
front as stocks for the apricot. The almond root seems to have 
been abandoned as a rootstock for the apricot. Nurserymen and 
growers have learned through sad experience that it doesn’t pay 
to bud the apricot on the almond, on account of the poor union. 
Despite the fact that nematodes are causing a great deal of 
trouble in the San Joaquin Valley to peach trees on peach roots, 
nearly all the peach trees propagated last year were on the peach 
root. Two nurseries reported propagating some peaches on the 
apricot stating that growers were demanding this root in some 
nematode infested areas. One nursery reported some peach on 
almond and Myrobalan. However, the last three mentioned stocks 
have also been practically abandoned as stocks for the peach as is 
shown by comparing the figures of 1917 with those of 1922. 
Although there appears to have been no demand in 1917 for the 
plum on the apricot root there was a rather large demand for 
this root during 1922. During the past few years a large amount 
of data has been collected showing just what plum varieties can 
be successfully worked on the apricot and it is probably for this 
reason that some growers are demanding the apricot for the 
plum. 
One nursery reported a few walnuts on the eastern black root. 
All others reported all walnuts on the Northern California Black. 
RAILROAD RIGHT OF WAYS AS DISPLAY GROUNDS 
FOR NURSERY STOCK 
There has been much written and much talk about 
ways and means to display nursery stock to the buying 
public. In other words it is generally felt the nursery¬ 
man lacks a store window in which to display his goods. 
Wonderful strides have been made in the preparation 
and making of catalogs, but after all there is nothing 
like showing the real thing. 
Public parks are good in their way but as they are 
municipal affairs they don’t seem to appeal to the buying 
public as a place to go and get ideas for planting the 
home grounds. 
Exhibitions do their part but they are necessarily lim¬ 
ited, they often occur at the time of the year when it is 
practically impossible to exhibit many kinds of trees, 
shrubs or nursery products, such as the nursery wants 
to sell and the customer ought to know about. 
Nursery stock to be seen and appreciated must be seen 
in situ. It is generally recognized that a well planted 
home is the greatest incentive to others to do likewise 
but there needs something more than this, some effort on 
the part of the nurseryman to display his goods, he can 
iiot always depend upon his customers to do it for him. 
When we come to think of it, the railroad right of 
ways have perhaps the greatest possibilities of any con¬ 
ceivable place. They are the logical places for advertising 
as shown by the bill boards. Rill boards of themselves 
are unsightly and an abomination, and usually offend 
against good taste the very thing that the nursery is try¬ 
ing to develop. Many of the railroads have recognized 
the value of beauty along their ways and millions of dol¬ 
lars have been spent to make things pleasing, apart from 
their usefulness and it can readily be conceived that the 
railroad has great potential possibilities in helping the 
nurseryman to display his goods. 
It seems to the writer that there should be some well 
conceived plan devised for co-operation with the rail¬ 
roads. A determined effort towards this object would be 
sure to bring results. It may be that it would only be 
small in the beginning but if each nurseryman in his own 
particular locality would make an effort to place an ex¬ 
hibit of planting along the right of way of the railroad 
in his neighborhood, the idea would grow in favor. 
Railway executives are usually broadminded and far 
seeing men and usually readily lend themselves to a pro¬ 
gressive movement. 
It would serve the double purpose of beautifying the 
railroads right of way and so benefiting the railroad 
and travelling public and would also be the best possible 
means of publicity for the nurseryman. 
CO-OPERATIVE ADVERTISING 
It is generally admitted that the industry of Horticul¬ 
ture, as a whole, spends a considerable amount on adver¬ 
tising, and in the main it goes into careful channels, and 
is productive of reasonably good results. The general 
run of horticultural advertisements are well displayed 
and carefully written, and they present in simple lan¬ 
guage plain statements of facts. Study the publicity pro¬ 
paganda of any great industry to-day, and one is struck 
by the amount of co-operative advertising that is instilled 
into it. Each advertiser, whilst sending out an individual 
message, at the time toes the line with his fellow-trades¬ 
men, and by certain general principles manages to pro¬ 
mote business and sustain the prestige of bis own trade, 
be it draper, tinker or candlestick maker. 
This principle is one of the greatest forces to bind a 
trade together, to uphold its ideals, and also increase its 
prestige amongst the industries of the country. It seems 
to be a point that has been overlooked by the horticultural 
industry. Yet of all trades or industries, there is not one 
that offers such an unlimitable field for co-operative, yet 
individualistic propaganda. With the formation of pro¬ 
gressive trade associations with broadened outlook, the 
time seems ripe for such an effort. 
The fruit salesman and grower are now for the first 
time collectively advertising Tasmanian Apples. Other 
fruits from other climes will probably be dealt with in a 
similar manner. Growers and florists could unite with 
mutual advantage in advertising cut flowers. The Lea 
Valley has shown the way to do it with tomatoes. 
What a grand event it will be, when on a certain day 
every rose grower’s announcements will bear the same 
identical slogan—whatever it may be—prominently dis¬ 
played. This can be done, not only with roses, but with 
many other subjects. The cumulative effect would be 
powerful, and should influence sales to the benefit of 
everyone concerned. 
Is there any reason why the Chamber of Horticulture 
should not, as the mouthpiece of the trade, issue to the 
press carefully written articles pointing out why certain 
lines are going to be reasonable or otherwise, according 
to different seasons? There is plenty of talent to compile 
and write such articles, and they would have the added 
value of being true and informative. It would certainly 
combat such distortions as we noticed in a daily paper 
the other day, regarding the profits in the flower trade. 
—The British Horticultural Trade Journal 
