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224 
THE NATIONAL NURSERYMAN 
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J. H. SKINNER & CO. | 
Topeka Kansas f 
Vile Offer 
Apple, Cherry, Peach, Plum I 
and Kieffer Pear Trees I 
Apple Seedlings 1 
Japan Pear Seedlings j 
Forest Tree Seedlings: | 
Black Locust I 
Honey Locust f 
Catalpa Speciosa | 
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We Offer Our Usual | 
Large Assortment of | 
Fruit Trees, Shrubs, f 
Roses & Hedge Plants 1 
for Fall 1 92 3. 1 
Prices and Variety List j 
Ready Now 1 
Catalogues and Cakes 
Making a Catalogue is very much like making a Cake. The directions may 
call for so many cups of sugar (for making a cake, of course,) so many cups 
of flour, so many eggs and the other ingredients that compose a cake. The 
recipe may be definite and the things get in; and yet the way they are 
combined and put into the oven and watched, can mean a first-rate cake— 
or just dough, flat or burnt. 
Making a Catalogue is much the same. You can provide all the necessary 
ingredients: good copy, full of salesmanship, fine photographs of the stock 
you want to sell, a “recipe” calling for particular papers for text and cover 
and the style of composition and everything covered by specifications. 
And everything may go in—just as into the cake—and yet fall as flat. 
That is because the cook is rather important. 
We have a printing establishment whose work challenges any comparison. 
And we have complete equipment for illustrating and printing Catalogues 
for Nurserymen. 
Our nursery printing department is handled by John Watson, a nurseryman 
of years of experience in growing and selling nursery stock through printed 
matter. He looks after every Catalogue from the receipt of copy to its 
issue from the bindery, complete. A letter about your next Catalogue will 
mean no obligation—except upon us and to give you the best advice we 
can (if that is wanted) and the best price possible on good printing. 
The DuBois Press 
Horticultural Color Printers 
Rochester, New York 
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A General 
Variety of 
Nursery Stock 
| 35,000 Norway Maple and American Elm, 
| also Montmorency and Early Richmond 
1 Cherry, 1 year, in car lots or less. 
M HUNTSVILLE WNOIESUE NUUSEHIES. INC., | ] Q M Hobbs & Sons I 
HUNTSVILLE, ALA. 
1872—1923 
1 BRIDGEPORT 
Indiana I 
ZZ = 9 
= = S2 
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When writing to Advertisers please mention the National Nurseryman. 
