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THE NATIONAL NURSERYMAN 
The National Nurseryman 
Established 1893 by C. L. YATES. Incorporated 1902 
Published monthly by 
THE NATIONAL NURSERYMAN PUBLISHING CO., Inc. 
Hatboro, Pa. 
Editor .ERNEST HEMMING, Easton, Md. 
The leading trade journal issued for Growers and Dealers in 
Nursery Stocks of all kinds. It circulates throughout the 
United States, Canada and Europe. 
AWARDED THE GRAND PRIZE AT PARIS EXPOSITION, 1900 
SUBSCRIPTION RATES 
One Year in Advance .$1.50 
Foreign Subscriptions, in advance .$2.00 
Six Months .$1.00 
Advertising rates will he sent upon application. Advertisements 
should reach this office by the 20tli of the month previous to the 
date of issue. 
Payment in advance required for foreign advertisements. Drafts 
on New York or postal orders, instead of checks, are requested by 
the Business Manager, Hatboro, Pa. 
Correspondence from all points and articles of interest to nursery¬ 
men and horticulturists are cordially solicited. 
Photographs and news notes of interest to nurserymen should be 
addressed, Editor, Easton, Md., and should be mailed to arrive 
not later than the 25th of the month. 
Entered as second-class matter June 22, 1916. at the post office at 
Hatboro, Pennsylvania, under the Act of March 3, 1879. 
Hatboro, Pa., September 1923 
THE NURSERYMAN To the general public the nursery- 
ANU THE FLORIST man and florist are about one and 
the same thing. The public wants 
llowers and they think of the florist. They want trees and 
they think of the nurseryman, but the two businesses 
merge into each other so that even the professions them¬ 
selves would find it difficult to define the scope of each. 
There is often a greater distinction between a retail 
florist and decorator and a florist grower than between 
a general florist and a general nurseryman. 
The term general is used to indicate a florist or nur¬ 
seryman who is not a specialist. There are many, many 
florists living in small towns and the suburbs of larger 
cities that are both florists and nurserymen and it would 
seem that mutual benefit could be drawn a little closer 
together. Their problems are often very similar; they 
are more or less affected by the same government rules 
and regulations in the transaction of their business, in 
fact outside of the fruit tree growing section of the nur¬ 
sery business they are almost one and the same thing. 
The tendency of the times in nearly all lines of busi¬ 
ness seems to be towards specialization and economy of 
production and while in former times the small florist 
could readily grow a few hardy plants, Irees, shrubs and 
evergreens for his local trade, it is much to his advant¬ 
age under present conditions to let the man who makes 
a specialty of growing these items do it for him. The 
grower of such plants takes from one to eight years to 
turn his stock into cash while the retail florists should 
turn it over many times in that period. 
It would seem that the first thing to do towards get¬ 
ting the allied businesses in closer touch would be to 
encourage a membership in each other’s associations so 
that activities in these would naturally lead to a closer 
association of ideas and perhaps eventually co-operation. 
ADVERTISING Every word has association of ideas to 
the nurseryman. The word adver¬ 
tising usually associates itself with expense. 
Nurserymen as a rule are pretty good advertisers, in 
.fact, they have to he; their businesses are usually lo¬ 
cated in the country away from centers of population 
and it is natural for nurserymen to inform the public 
where he is. what he is growing and what he is able to 
do for them, through the various mediums of publicity. 
He is .a good advertiser when he has to pay for it, but 
a very poor one when he can get it for nothing. There 
is scarcely a nurseryman in the country worthy of note 
that could not write and give the public interesting infor¬ 
mation about the plants he is growing. The columns of 
the National Nurseryman are open to such matter, but 
from past experience the Editor has found that if Mr. 
Nurseryman has a wonderful stock of apple trees, the 
best he has ever grown, he never thinks of talking about 
them in the columns of his trade paper. Or if he has a 
failure with his stand of roses he is just as backward in 
letting the public know, seldom realizing that very likely 
that information tells someone that he grows roses, some¬ 
thing they may not have known before. 
Take the world into your confidence whenever it is 
possible and make them interested in you. It is good 
publicity and much of it can be done at the cost of a 
little effort. 
CHAS. SIZEMORE ON THE JOB 
Charles Sizemore, secretary and traffic manager of 
the American Association of Nurserymen has sent out 
a circular to the members of the association giving infor¬ 
mation relative to express and freight shipments of nur¬ 
sery stock. Iu it he states the weight limit on express 
packages is cancelled; formerly 300 lbs. was the limit 
for nursery stock shipments. Packages may now be sent 
weighing up to six or seven hundred pounds, but of 
course for convenience of handling the size of the pack¬ 
age should be kept within reason. 
He also gives valuable information relative lo prepay¬ 
ment or guarantee of charges on nursery stock ship¬ 
ments, etc. 
A ruling has been made by l he Western Classification 
Committee that at certain times of the year evergreen 
trees were as dormant as any other nursery stock and 
could be shipped under the dormant classification. 
Thitherto there has been considerable confusion as to 
whether evergreens could be shipped in the class cover¬ 
ing dormant trees. 
All nurserymen in the country should belong to the 
national association which is constantly working for 
them and through its secretary be kept informed of its 
activities on their behalf. 
F. C. Royd. Forest Nursery Company, McMinnville, 
Tennessee, reports business has been exceptionally good 
I he past season and the prospects are good for the fall 
as they have already booked some good orders with 
many more in sight. 
