FAIR LADY PROSPERITY 
KNOCKS AT YOUR DOOR 
T HERE is more money in the country this year than ever before. 
Farmers have received fair prices; manufacturers have sold their 
goods at a profit; the wage-earner has had a full envelope. 
More people are interested in planting their home-grounds, for 
they have learned that shrubs and trees make their places worth more in cold 
cash, besides adding to the comforts and pleasures of life and improving the 
community. 
Acute factory managers are awake to the fact that pleasant surroundings 
make happier and more efficient workmen. Farmers who watch the markets 
know that fruit-growing gives a steady income, and each year the wise ones are 
turning up the sod with plow or powder and planting an orchard. 
A Part of this Trade Belongs to You 
This year Prosperity knocks at the nurseryman’s office-door. Are you going 
to get up and let her in, or “watchfully wait” for another year? 
You can get a fair share of this business, if you go after it with aggressive 
advertising that is planned to reach the “first-time” planter as well as keep in 
touch with the man who intends to increase his planting. We know the mediums 
that should produce results for you; we know how to prepare the copy for the 
newspaper, the magazine, the catalogue, and follow-up. Our trained organi¬ 
zation plans and produces the essentials of a complete campaign. 
Let Us Help You Get Your Share 
We have proved that the methods of The McFarland Publicity Service 
have produced more business for a given sum invested than has been obtained 
by ordinary means. We can do things for you too; but we ought to begin soon, 
for it takes time to plan a successful advertising campaign. Write us, sending 
copies of your former advertisements, catalogues, and follow-ups. Tell us the 
amount you have expended annually (confidentially, of course). We will submit 
a plan involving no greater investment, but which we believe will yield large 
immediate returns and an increased number of prospects. 
Badge No. 7 f J- HORACE McFARLAND 
6 ME. FRED ROWE 
THE McFARLAND PUBLICITY SERVICE 
HARRISBURG, PA. 
