WHAT ARE YOU DOING ABOUT 
YOUR NEW CATALOG? 
T HE conditions in the paper and color markets are serious: certain 
grades of printing-paper cannot be obtained, others can be secured 
only with difficulty and at greatly increased prices. Many of the im¬ 
portant colors used in printing-inks are absolutely out of the trade. 
Other items that enter into the making of catalogues have almost disappeared 
from the market, with the usual result of a price advance that means a corre¬ 
sponding increase to the buyer of printed matter. 
Added to these difficulties is another: orders for paper and colors may be 
accepted, but without a delivery date. In effect, the manufacturers say: “Pay 
our price, and take the goods when you can get them.” 
This is the situation that confronts the ordinary printer. He hasn’t been 
in a position to anticipate the needs of his customers—and those who want to 
be his customers. 
sTT Long ago we saw what was coming; we looked ahead 
VII and made arrangements to give our customers the 
^ same good and prompt service that has always 
characterized our organization. We can take care of our 
regular customers, and will make every effort to care 
for others who will get in touch with us at once. 
Just go back in a corner, by yourself, and talk over the situation like this: 
“Let’s see. Paper has been going up and is going yet; those fellows across the 
pond have ‘raised Cain’ with the ink business; engravings cost more; type metal 
is going—Oh, what’s the use? I’ll see McFarland at the Convention and arrange 
with him to make my 1917 catalogue. I know that I will be sure of getting what 
I want just when I want it.” 
If you want distinctive printed matter during the coming year, we shall 
be able to take care of your needs, but suggest that you see the McFarland 
representative at the Convention in Milwaukee or Chicago; or, better still, 
write us today. 
Badge No. 8 
j. Horace McFarland 
O. P. BECKLEY 
j. Horace McFarland company 
HARRISBURG, PA. 
