Buying a catalog on the lowest bid 
is like buying the cheapest seed in 
order to reduce the cost of the crop 
L\ 
The Proof of the Pudding 
is the Pudding 
It takes more than a printing plant, a salesman and a low bid to produce 
a real catalog for a Seedsman, Nurseryman or Florist. It requires, in addi¬ 
tion to equipment, as much professional training as it does to try a case in 
court or to erect a modern building. 
The firm to whom you entrust the making of your catalogs should be 
selected with the same care as your legal adviser or your architect, and should 
be accorded equal treatment. Real catalog service is not a commodity to be 
bought like pig iron or baled hay. 
We are supplying exactly this kind of service to more than a hundred 
mail order Seedsmen, Nurserymen and Florists, and the list is growing every 
year. Old customers stay and new ones come. They have found it pays 
both in money and satisfaction. Your contract placed with us will place at 
your service our years of experience, our photographic and illustrative re¬ 
sources, our designing and color departments, our whole organization of 
experts. No other firm can offer you more, and they are few indeed who 
can offer as much. 
A. B. Morse Company 
Designers, Illustrators and Printers for 
Nurserymen, Seedsmen and Florists 
ST. JOSEPH, MICHIGAN 
