THE NATIONAL NURSERYMAN 
385 
being familiar with the city charter; tlie interesting 
thing is the way people are beginning to consider the 
question; the necessity for city shade and comfort and 
health.” 
ADVERTISING 
ways, but how much opportunity does he miss to tell of 
the good things he has and what a line man or firm In; 
is to do business with. 
We should all try to study the ways of tin; publicity 
man when we want to become known. 
Mow is it that the most palpable truth does not seem 
to sink into our minds and control our actions to a greater 
extent than it does? Take for instance advertising, not 
necessarily paid advertising in periodicals, but any kind 
of advertising that will bring goods or a name before the 
public. 
The necessity of it is so vital to success in the present 
age that it really ought to be taught in the primary grades 
of the public schools. 
Undiscovered gold lying buried in the earth is valueless 
tcf 
Am sending you under separate cover twig, fruit and 
foliage of an Ilex, its habitat being in this section. What 
is its variety? 
It looks decorative to the writer and would no doubt 
be a most excellent ornamental. 
Has it ever been recognized and used by the trade? 
A Nursery with an attractive sign. 
to mankind, but let it be discovered and it gets free ad¬ 
vertising. 
Any of us as individuals may have unusual ability. It 
is valueless if it is not known. We may have the fin¬ 
est nursery, be capable of giving the best service, or have 
the best crop of trees ever grown, if they are hidden 
they are non-productive and valueless to the purpose they 
are intended. 
How is it the young man has to get so old before these 
truths are learned when they are so self evident? 
The law works both ways, advertise a bad thing, such 
as dishonesty in words or action and the results are what 
may be expected; advertise a good thing and when it be¬ 
comes known results are always according to merit. 
These sound very like platitudes, which they really 
are, and yet how many young men in the nursery bus¬ 
iness act upon them. Take for instance the nursery em¬ 
ployee wishing to advance in his profession. Does he 
ever try to advertise himself as such? Does lie ever try 
to become known outside the one customer to whom he 
sells his service? There must be hundreds of such em¬ 
ployees but one rarely sees an article from them in tin* 
horticultural papers. True it costs in effort, paper and 
ink, but what of any value is got for nothing. 
The proprietor is no less slow along the same line. It 
is true he has to advertise by his catalogue and other 
What would be the best manner for its propagation ? II 
from seeds would they have to be buried out for a year 
or so like the Ilex opaca? 
Gould it be increased from cuttings? Would greatly 
appreciate your information pertaining to it. 
Your well wisher and friend, 
W. A. D. 
The leaves of the specimens sent were all decayed 
through being packed too damp and tin; berries had all 
fallen off so that it was impossible to say lor sure il it 
was Ilex ( Prinos) verticllata or Ilex decidua. Judging 
from the appearance of tin* wood I should say the latter. 
Both are excellent ornamental shrubs in fact Baileys 
Cyclopedia says, ‘Ilex verticllata is one of tin* best hardy 
shrubs, with ornamental fruits remaining on the branches 
until midwinter and rarely eaten by birds. 
The seed would have to be buried for a year as it does 
not germinate until the second spring from the time of 
sowing. 
If you wished to work up a stock of berry bearing 
plants it would be necessary to graft them as tin* plants 
are dioecious, having tin* male and female on separate 
plants. 
Sow the seed for stocks, then locate a good berry bear¬ 
ing plant from which to cut your scions. It is doubt¬ 
ful if it could be increased by cuttings. — Editor. 
