American Forestry Company 
THeodore F. Borst, Forest Engineer 
So\itK FramingKam, Mass 
“Little-Tree Efficiency 
ft 
Business-Bringing Facts 
For Money-Making Nurserymen 
OU’RE after more money.— 
That’s right, because it’s busi¬ 
ness.— But you’re bound to 
suit the customer, for lasting 
profit and permanent trade depend upon 
the mutual satisfaction of both yourself 
and him. 
The trade worth while is the trade that 
holds, with to-day’s sale helping the sale 
of to-morrow. 
AVe want to cooperate with you for 
more and better business, not because we 
are philanthropists, but because the more 
you make the more we make.— Let’s 
combine our experiences for more money¬ 
making for both of us. 
Science and sense have discovered an 
immutable law,—that seed origin is the 
basis of all successful result.— To thrive 
and be hardy in any climate and soil, it is 
absolutely essential that a tree be germi¬ 
nated from seed produced in a similar 
climate and soil. 
Improper seed results in stock whose 
growing season does not intimately cor¬ 
respond with that of the locality where it 
is planted,— unacclimated stock, likely 
to grow out of season, to be injured by 
late frosts in s{)ring and early frosts in 
fall, and to die in open winter. 
You’re in America, selling to Ameri¬ 
cans, trees which are to be planted in 
American soil, to grow or not to grow 
according to the stock you sell. 
These trees, then, should be raised from 
seed of this or a similar region, grown 
here, that they may be transferred to you 
without shock or dangerous delay. 
Our seeds are collected from indige¬ 
nous trees, in selected regions whose 
product has been tested and proved to be 
hardy, strong, and vigorous, able to grow 
in American soil and climate. 
Every one of our twenty million little 
trees is grown at our Little Tree Farms 
from seed home-planted and home-cared- 
for, each seed collected by ourselves or by 
tested experts, in suitable regions, each 
seed hardy for New England, planted in 
New England, and grown to hardihood in 
New England.— When transplanted to 
your nursery it suffers no radical change 
and naturally grows to maturity well 
formed and satisfactory. 
You and your customer demand well- 
grown plants, with straight, stockj?^, well- 
formed stems, plenty of fibrous roots, full, 
vigorous tops. — All spindling, over-stim¬ 
ulated shoots, and dwarfed, stunted 
growths can’t be other than poor quality. 
