"Well Worth a Premium Over 
Mere Press and Proof Work” 
THE MCFARLAND PUBLICITY SERVICE 
HARRISBURG, PA. 
Gentlemen: I have at hand proofs of catalog, 
which I have gone over, telegraphed corrections and 
released. 
This is certainly an innovation in comparison to 
the usual set style of catalog, in which the most 
prominent feature is the prices. I believe that it will 
be pleasing to the public and will be imitated. I do 
not object to the price you have quoted. Of course, 
I could get the mere printing cheaper, but your care 
in working up the catalog is well worth a premium 
over mere press and proof work. 
If the book is out within two weeks, it stands a 
chance of falling into far more hopeful hands than a 
week ago. California has been going through a very 
critical period. A drought only matched in 48 years 
has held us up until March 4, and so critical has it 
become that rural industries were in suspense. We 
are now having a storm that will largely save the 
situation in many places, and greatly alleviate it in 
others, but for some it comes too late. Our own region 
has not suffered at all 
Very truly yours, 
CARL PURDY 
