SAVING TROUBLES 
HAT LINE represents troubles—our troubles especially. The high 
point is the “peak” of our producing load, when we had too much 
to do to be at all happy. The low point is the “valley” of our 
production, when there was not enough doing to keep us busy. 
Yet because ours is a service of experts—in publicity, pho¬ 
tography and printing—we have to keep half busy in October 
the men who struggle to accomplish the great “peak” production 
in January. The cost of one product all the year round is higher, 
of course, because these good people must be paid in “valley” 
times just as in “peak” times. 
These troubles can be mitigated, and our costs reduced, if our friends will 
help. We will pay them for helping, too. And some who wanted in on the 
January “peak,” and were refused, can get in economically and to great mutual 
advantage by simply doing earlier some things that must be done anyway. 
Now, right now, is the time We pay Well for advance information and early 
contracts for Fall or Spring doings in catalogues and selling arrangements. 
Those who are interested in the notably efficient McFarland selling service 
will not lose a day in collecting from us by early discussion of 1912-13 problems. 
NOIV, not much later. This year, the order books will close months 
earlier than last year! 
The McFarland Organizations 
MOUNT PLEASANT PRESS HARRISBURG, PENNSYLVANIA 
j. HORACE McFarland company 
THE McFarland publicity service 
Constructors of Catalogues 
'Builders of Business 
Good color work pays the horticultural tradesman who uses it in his catalogue—pays better 
each year. This kind of color-printing can’t be done, even in the well-equipped McFarland plant— 
when the production is at “peak” pressure. It can be turned out. to the complete satisfaction of 
printer and customer, during the “valley” period. The Beckert cover on the other side is an 
example of how well we do color work in the summer and early fall. 
