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The McFarland Organizations 
at the Boston Convention 
PECIAL effort will be made to give every nurseryman in 
attendance upon the Bo^on Convention projDcr opportunity 
to make such inquiry as he may elecit regarding the produ(5t 
and service of The McFarland Organizations. 
At the St. Louis meeting our force was altogether inadequate 
to meet the demands for information, figures, etc., and a 
number of our friends failed to secure the interviews which they had ex¬ 
pected to have with our representatives. 
Mr. McFarland, who was unable to go to the convention la^ year, 
plans to be on the job at Bo^on. Mr. Thomas and Mr. Beckley, whose 
inability to get more than twenty-four hours into a day at the St. Louis 
convention caused the disappointment of some of our friends, will again 
break union rules in their effort to see everybody who is willing to be 
seen. Mr. Burgess, one of the field men of The McFarland Publicity 
Service, will give his assistance in taking care of the situation. 
Our exhibits will be more complete than at any preceding convention, 
and more than ever worthy of study. In the greatly increased volume of 
business we have handled during the fiscal year just ending there has 
been represented a much wider range of work than in previous years. 
The McFarland product is demonstrating that it is as efficient when 
employed in the selling effort of various other lines of trade as it has for 
so long proved itself for nurserymen, seedsmen and florists. 
We shall be very glad to give careful and prompt response to com¬ 
munications from firms which may wish to get something under way 
before the Convention meets or who may not be represented at the meet¬ 
ing. The opportunity to secure the service of experts in publicity, pho¬ 
tography and printing, at rock bottom prices, referred to in our last 
month’s NURSERYMAN insert, remains open. We will make it a whole 
lot worth your while to let us do now any printing you expect to order 
of us for the coming season. 
Meanwhile, if any of our near-competitors are seeking to convince 
you that their work may be cheaper because it costs less, we believe you 
will find of more than passing interest the articles on the other side of 
this sheet. For it, we are indebted to Ward’s Works, a Pittsburgh paper 
periodical. Doubtless, you have often wondered wh\) printers’ estimates on 
the same specifications differ so. That they don’/ will be clear to you 
when you have read this article, and have noted its convincing explanation 
of wherein specifications sometimes fail to specify fully. 
THE MCFARLAND ORGANIZATIONS 
Mount Pleasant Press • Harrisburg, Pa. 
j. HORACE McFarland company 
Constructors of Catalogues 
THE McFarland publicity service 
Builders of Business 
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