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Inks used in printing a booklet or catalog must 
be mixed right, of course, to insure good work. 
That our men know how to mix inks is shown 
conclusively by any of the printed matter that 
bears our imprint. 
But we go further and put brains and experience 
and study of its purpose into the selling literature 
we produce. 
And that’s why our product builds business in 
so much greater volume than ordinary printing for 
the acute tradesmen who use it. 
If our kind of service in advertising, booklets, 
catalogs and follow-up interests you, please sign 
and return the coupon herewith. 
THE McFarland organizations 
Complete Service i?i Produciii^ Selling Literature 
CRESCENT AND MULBERRY STREETS, HARRISBURG, PENNSYLVANIA 
If you would like us to mail our selling suggestions to your address, please fill 
out the blanks and return at your convenience. 
Name of Man_ __ 
Name of Firm_ 
Street No__ 
Post Office_ 
State _ 
Line of Business_____ 
Will you place us on your mailing list to receive your catalogs, etc., regularly? 
