That Letter About Your Catalog 
—Get It in the Mail Today! 
^ BOUGHT about writing it, off and on, for two or three 
months past, haven’t you? 
And, if you keep putting it off, the writing will get 
done too late in the season for you to secure the kind 
of catalog you have in mind. 
The first thing you know Election Day will be here, then Thanks¬ 
giving, and, before you realize it, Christmas will have come and 
gone—and pretty early in the new year you’ll need catalogs. 
For delivery in January, a catalog made the McFarland way 
must be started in October—the firms that issue the books that 
do the big business in plants, shrubs and trees began work on 
theirs months ago. 
Of course, you want a McFarland catalog. Maybe you’ve not 
yet made up your mind to get one. Don’t delay the decision 
a minute longer or you’ll be too late; and, if you fail to secure a 
McFarland Book this year, you’ll do less business than you 
are entitled to. 
THE McFarland organizations 
MOUNT PLEASANT PRESS : HARRISBURG, PENNA. 
J. Horace McFarland Company The McFarland Publicity Service 
Constructors of Catalogs Builders of Business 
