Our Business Is to Increase Yours 
Use This Blank and Find Out How! 
I 
W E’VE made good, time and again, on the proposition so to spend the same 
amounts for advertising, eatalogs, follow-up and postage that a firm had 
been spending as to produee a considerably larger volume of business. 
If you’d like to know whether we will undertake to do as well for you, 
fill out and return us this blank. 
INFORMATION BLANK FOR 
THE McFarland publicity service 
HARRISBURG, PA. 
Name of Firm_ 
Street No. __ _ 
City _ 
State _ 
Business _ 
How many names of actual buyers are on the books ?_ 
About how many names of persons who have received 
one or more catalogs, but have never bought ?_ 
How much advertising is done yearly?_ 
In what class of mediums?_ 
How many inquiries is the yearly average?_ 
How many catalogues are issued each year? _ > _ 
How many catalogues are mailed each year ? __ 
What size, how many pages and average cost?_ 
What system of follow-up is used? _ 
How much is expended for the foUow-up material?_ 
What is the annual postage biU on catalogs ? _ 
What is the annual postage bill on foUow-up? __ 
Total amount expended for catalogs, advertisements, 
booklets, follow-ups, designs and engravings ? _ 
NOTE.—It will be desirable for you to send under separate cover samples of 
your catalogues, advertisements, follow-ups, etc. 
