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THE NATIONAL NURSERYMAN 
The National Nurseryman 
Established 1893 by C. L. YATES. Incorporated 1902 
Published monthly by 
THE NATIONAL NURSERYMAN PUBLISHING CO., Inc. 
Hatboro, Pa. 
Editor .ERNEST HEMMING, Flourtown, Pa. 
The leading trade journal issued for Growers and Dealers in 
Nursery Stocks of all kinds. It circulates throughout the 
United States, Canada and Europe. 
AWARDED THE GRAND PRIZE AT PARIS EXPOSITION, 1900 
SUBSCRIPTION RATES 
One Year in Advance .$1.50 
Foreign Subscriptions, in advance .$2.00 
Six Months .$1.00 
Advertising rates will he sent upon application. Advertisements 
should reach this office by the 20th of the month previous to the date 
of issue. 
Payment in advance required for foreign advertisements. Drafts 
on New York or postal orders, instead of checks, are requested by the 
Business Manager, Hatboro, Pa. 
Correspondence from all points and articles of interest to nursery¬ 
men and horticulturists are cordially solicited. 
Photographs and news notes of interest to nurserymen should be 
addressed, Editor, Flourtown, Pa., and should be mailed to arrive not 
later than the 25th of the month. 
Entered as second-class matter June 22, 1916, at the post office at 
Hatboro, Pennsylvania, under the Act of March S, 1879. 
Hatboro, Pa., March 1921 
There are two kinds of publicity 
one may be termed notoriety, and 
the other popularity. 
The kind of publicity the nursery 
trade is anxious to get is that 
which will popularize its pro¬ 
ducts by arousing interest in them and creating desire for 
them. 
Have we tied to the right trade mark to give us maxi¬ 
mum results along this line? 
We are all gifted with remarkable powers of hindsight 
and are able critics, or perhaps the better word would 
be knockers, but what is most wanted is constructive 
criticism and courage to make a change if Events prove a 
mistaken course. Those who were present at the con¬ 
vention when the Trademark, “Trustworthy Tree and 
Plants” was under discussion will recall there was much 
doubt in evidence as to the practicability of the policy its 
adoption entailed. 
If we had stopped to think, this in itself showed a 
weakness that was fatal to a movement that required 100 
per cent enthusiasm. 
If the nurserymen have not the enthusiasm themselves 
they certainly cannot inspire it in the public. 
Mr. Robert Pyle gives rather a depressing view when 
he states as follows:— 
Trademark 
It is evident that the trade-mark should be featured i-n 
the advertising. 
To drop it, invites an avalanche of condemnation from 
all powerful mediums who so pointedly welcomed its 
adoption and use. 
These same mediums would just as surely condemn in 
no uncertain terms, its omission from the advertisements, 
as an indication that the Association had backed down 
IN BEING TRUSTWORTHY. 
Let’s not deceive ourselves on this cold, undebatable 
fact. Let’s fully realize that Nursery advertising as a 
class is generally considered as far from desirable. In 
fact, many of the farm papers flatly refuse to take it. 
Refuse purely and simply, because of its untrust¬ 
worthiness.” 
Such an opinion is inspired by fear and the assump¬ 
tion that the advertising mediums believe that the trade is 
untrustworthy. 
If the powerful advertising mediums are so ignorant 
their opinion is not of much value and it certainly would 
be foolish to spend money with them to back up a false 
start. 
If Mr. Pyle has voiced the truth in his last paragraph 
the nursery trade is certainly at a low ebb of morality 
and the spirit of the leaders in the trade, in a blue funk. 
We need a publicity campaign all right, one that is 
fearless and one that will forget the dollar mark while 
telling the public of the wonders of God’s creation that 
come to its enjoyment through the nurseryman. 
A publicity that neither cringes to the good graces of a 
biased press or is merciful to a lying advertiser of nur¬ 
sery products. 
The recent decision of the Federal 
WILL STOCK Horticultural Board to permit the 
RE AVAILABLE importation of seedling Rhododen¬ 
dron ponticum and Azalea ponlica 
for grafting purposes is of doubtful value to the trade. 
Plants differ from manufactured goods and even most 
raw products in that if they are not available they cannot 
be made so until the seasons come and go. 
In other words if the European nurserymen did not 
prepare to grow the seedlings for export several years 
ago it is doubtful if there will be much stock on hand. 
It would have been much better if the concession of 
the Federal Horticultural Board was for the years 1924 
and 1926 instead of this year and next. This would have 
given the European nurserymen a chance to work up a 
stock for export. As it is, it is doubtful if there are any 
seedlings available except fag ends or surpluses left over 
after tjieir own grafting has been done. 
Hickory, N. G., February 23, 1921. 
Editor The “National Nurseryman/’ 
Flourtown, Pa. 
Dear Sir:— 
That article in your February issue, “The Passing of 
the Old Guard’ is a hum-dinger; wish we knew who 
was the “artist.” If we could get off a piece of litera¬ 
ture like that, we would be only too proud of it not to 
sign our name! One statement in there, “The Old Guard 
is dead,” needs to be challenged. If dead, it is a pretty 
lively corpse. (If we know who is referred to as The 
Old Guard, we want to say here that there are no men 
THE 
NURSERYMAN’S 
PUBLICITY 
CAMPAIGN 
