66 
THE NATIONAL NURSERYMAN 
Editor, 
National Nurseryman: 
In your February issue, I have read the article entitled 
“What Some People Think of Us.” To my mind, the 
most illuminating and important part of that communi¬ 
cation is contained in the last paragraph, “But, since 85 
per cent of the nurserymen have joined the Nursery¬ 
men’s Association, they have things all their own way 
and prices are very nearly identical under like condi¬ 
tions.” 
This paragraph indicates a possible state of mind on 
the part of planters and orchardists which I have felt 
from the first might be developed by advertising our 
Association and its trade-mark. 
To many minds, a trade association indicates “a trust” 
or “combination on prices” and I think all of us will ad¬ 
mit that if such an opinion becomes general among our 
retail customers—large and small—it will not have a 
beneficial effect on the business of our members; but 
will tend to divert trade to those outside the fold. 
It seems to me a strong argument against the present 
and proposed methods of advertising our Association and 
the “Trustworthy” trade-mark. 
An Original Developer. 
The Editor, 
National Nurseryman, Flourtown, Pa. 
Dear sir:— 
Replying to yours of the 21st, in which you ask my 
views on the policy of the American Association of Nur¬ 
serymen publicity campaign I wish to advise that I have 
not at any time been in sympathy with it, since the 
course of advertising as mapped out by Mr. Rockwell 
was discarded and the new idea of a trade mark sub¬ 
stituted for the slogan. It has seemed to me that in ad¬ 
opting the trade mark as the basis for our advertising 
that the market development committee has gotten en¬ 
tirely away from the original intention of the original 
subscribers to the market development fund. When the 
market development campaign was originally started, it 
was the idea as I understood it then to try to create in 
the minds of the people a desire to plant nursery stock. 
The trade mark simply advertises a couple of books and 
it is not likely that any such form of advertising would 
reach the people so much as the direct form of advertis¬ 
ing or newspaper propaganda. 
Another objection that I have to the trade mark is, it 
immediately casts a suspicion upon the nurseryman who 
does not belong to the Association, and who might pos¬ 
sibly be a good deal more trustworthy than some of the 
members within the Association. 
We are not yet ready for a trade mark, that it is sure, 
and will not be until there is a thorough housecleaning 
of the membership and a uniform grading and pricing 
ot stock which never can be done in the nursery busi¬ 
ness. 
I am a thorough believer in advertising and we do not 
object to spending our money on advertising of a prac¬ 
tical sort, which will cause more planting to be done but 
we are not in favor of the present form of advertising of 
the American Association of Nurserymen, and we firmly 
believe that the members get very little returns for the 
money which they put into it. 
Yours very truly, 
G. II. Perk ins,2nd. 
Lexington, Ky., February 11, 1921. 
Editor National Nurseryman, 
Flourtown, Pa. 
Dear Sir:— 
Your article on “The American Holly” in current issue 
was read with interest, and may further comment on 
this noble tree, native to our state, be made? 
That it is truly dioecious, requiring the planting of 
both sexes to insure fruitfulness is not born out by ex¬ 
perience. There is in this vicinity two trees widely 
separated that have been fruitful for sixty years and 
there is not a sterile tree within three miles of either. 
They are only dioecious in the sense that Mulberry, Per¬ 
simmon and Kentucky Coffee are, and these .fruit abun¬ 
dantly without need of companionship. 
With us, the holly in both sexes blooms or fruits in 
nursery rows when two or three feet tall and a large pro¬ 
portion in that size is sold with the guarantee as to sex. 
The habit of the two forms in full development is quite 
distinct. The branches and leaves of the berry bearing 
are more sparse and the tree quite erect and the foliage 
paler in color. The two in contrast are as dissimilar as 
sugar and Norway Maple. The sterile form with branches 
procumbent on the ground ,forms a base wide as the alti¬ 
tude. 
A Ilolly, as a boy, needs training in youth which if cor¬ 
rect then, remains constant through life. It transplants 
kindly if pruned sharply and then completely defoliated. 
If transplanted without ball, the earth, being dry should 
be rammed as in setting a post and the loss will be neg¬ 
ligible. 
Yours very sincerely, 
II. F. IIillenmeyer. 
Louisiana, Mo. 
February the Seventh, 1921. 
John Watson, Sec’y., 
American Ass’n of Nurserymen, 
Princeton, N. J. 
My dear John: 
This letter confirms my telegram to you as follows— 
“Officers and members Executive Committee urge you 
reconsider resignation and continue serve. Writing.” 
I this morning received letters from all the members 
of the Eexecutive Committee except Mr. Moon, who is in 
Germany, and Mr. Pilkington, whose letter lias not yet 
reached me, and they are unanimous in their desire to 
have you continue to serve. 
I therefore, both personally and officially, want to urge 
you to withdraw your resignation at the urgent request 
of the Executive Committee, and if you cannot entirely 
withdraw it, then make it effective at I he close of the 
next Convention. 
Personally—1 feel that you have misunderstood the 
attitude of the Association members, and have assumed 
that the objections raised regarding the trademark ad- 
