HEN you see a store where more people go 
to buy than at any other store in town, 
where the old customers stick and new ones 
keep coming, it will pay you to get acquaint¬ 
ed with the boss of that store. As Mr. Post said, 
"There’s a Reason.” 
We printed our first nursery catalogue about twenty- 
seven years ago for Mr. C. E. Whitten, of Bridgman, 
Michigan. 
From that time to this, as Mr. Kipling remarked, “is a 
far cry” but last year we printed and shipped catalogues 
into thirty states, and Mr. Whitten’s was among the lot. 
The store that has and keeps the business usually has 
the goods. We believe we have held Mr. Whitten’s 
business all these years because we have deserved it. 
For the same reason we are holding the business of -a 
great many other firms and adding new ones every 
year. We believe the old customers are staying with 
us, and the new ones are coming because it pays them 
in good American dollars. 
We do not want all the business, we want our compet¬ 
itors who are qualified to make good, business-getting 
catalogues, to prosper. God bless them, we love them. 
But we want a few more catalogues to make in our 
splendid modern plant. We have here a combination 
of facilities and advantages that cannot be duplicated 
in the United States. Let us tell you about it. 
A. B. Morse Company 
ST. JOSEPH, MICHIGAN 
