14G 
THE NATIONAL NURSERYMAN 
The Nat ional Nurseryman 
Established 1893 by C. L. YATES. Incorporated 1902 
Published monthly by 
THE NATIONAL NURSERYMAN PUBLISHING CO., Inc. 
Hatboro, Pa. 
Editor .ERNEST HEMMING, Flourtown, Pa. 
The leading- trade journal issued for Growers and Dealers in 
Nursery Stocks of all kinds. It circulates throughout the 
United States, Canada and Europe. 
AWARDED THE GRAND PRIZE AT PARIS EXPOSITION, 1900 
SUBSCRIPTION RATES 
One Year in Advance .$1.50 
Foreign Subscriptions, in advance .$2.00 
Six Months .$1.00 
Advertising rates will he sent upon application. Advertisements 
should reach this office by the 20th of the month previous to the 
date of issue. 
Payment in advance required for foreign advertisements. Drafts 
on New York or postal orders, instead of checks, are requested by 
the Business Manager, Hatboro, Pa. 
Correspondence from all points and articles of interest to nursery¬ 
men and horticulturists are cordially solicited. 
Photographs and news notes of interest to nurserymen should be 
addressed, Editor, Flourtown, Pa., and should be mailed to arrive 
not later than the 25th of the month. 
Entered as second-class matter June 22, 1916, at the post office at 
Hatboro, Pennsylvania, under the Act of March 3, 1879. 
Hatboro, Pa., June 1921 
.Trustworthy ® 
ITrees & Plants 
Members feS 
American Association i 
OF NURSERYMEN 
All who have been reading the 
THE CONVENTION nursery trade papers, know that 
the members of the American As¬ 
sociation, which is to hold its convention in Chicago, 
June 22, 23, 24, are divided as to their endorsement of 
the present policy of the Association. 
At the Convention held in Detroit in 1915 the Associa¬ 
tion was reorganized for the purpose of making it more 
progressive and aggressive in its work for the better¬ 
ment of (he nursery trade. 
It appointed an Executive Secretary working under 
an Executive Committee to carry out the resolutions of 
the Association, a Vigilance Committee to investigate and 
report on unethical practices of members; adopted a 
trade mark to identify those nurserymen who belonged to 
the Association; changed the constitution to raise the 
standard of membership and to assess necessary dues to 
carry out its plans; assumed the obligations of the Mar¬ 
ket Development Movement; Planned a publicity cam¬ 
paign and much constructive work, the object of which 
is very generally endorsed by all. 
As might be expected, the carrying out of such policies 
has presented problems which will require the utmost 
tact to make them workable in an association of nur¬ 
serymen with such diversified interests. Many members 
cannot reconcile their business interests to the new order 
of things. It seems only reasonable that some effort 
should be made to readjust policies to the end that those 
interested can still continue their membership in the As¬ 
sociation. 
Mistakes have been made which it has taken time to 
prove them such. 
The coming Convention will be one of far reaching 
influence. It will lie one of adjustment and reconstruc¬ 
tion to keep the Association together so it will be a body 
representing all the best aims of the American Nursery¬ 
men. 
The chief objections to the present program or policy 
may be said to be in connection with the trade mark, the 
annual dues, and the publicity campaign, and the ex¬ 
pense of the Executive office. 
Taking these in the order named. The objections to 
the trade mark—Trustworthy Trees and Plants—One 
nurseryman has it—it announces that all members of the 
American Association of Nurserymen are trustworthy, 
(which they are not) and at the same time intimates that 
all other nurserymen are untrustworthy, which is un¬ 
true. Its use is negative salesmanship of the worst kind. 
It is of value to the small untried nurseryman who can 
use it to bolster up an unearned reputation for trust¬ 
worthiness hut is of no value to a firm that has already 
spent thousands ol dollars to build up their own reputa¬ 
tion and trademark and who would rather resign their 
membership in the Association than be responsible for 
any but their own stock. 
It is claimed instead of protecting the public in the 
purchase of nursery stock, it will be used as a cloak for 
the unscrupulous tree dealer to dispose of untrustworthy 
stock. 
What is felt to be really needed by the trade and the 
Association is more of a slogan that will encourage 
planting rather than something which can be used to 
bolster up the character of a few nurserymen, dealers or 
tree agents ol perhaps doubtful reputation. 
Such a one as is used by the New Haven Nurseries on 
the cover of their catalogue. 
'Ah America Fruitful and Beautiful.” 
or 
k AVe make the Desert Smile.” or some such slogan that 
would encourage planting. 
Much dissatisfaction has been expressed by the scale 
of dues and the manner of assessment under Article 7 of 
the constitution; The annual membership fees for active 
members are based on the annual gross volume of the 
business, and as one of the members has figured it out, 
it works as follows:— 
There are 261 paid members, of these 129 paid $50.00 
and 44 paid $75.00, making a total of 173 paying 
$9730.00. 
The balance of members numbering 88 paid $18,- 
170.00 giving those who paid $75.00 or less the majority 
vote. 
(living those doing a small business control of the af¬ 
fairs of the Association, a condition which those paying 
the major portion naturally do not approve. 
I he publicity campaign has met with much criticism 
because the present policy was to advertise the trademark 
ol the Association so as to insure members who furnished 
the funds should receive the greater benefit from the 
campaign, unfortunately for this policy some of the large 
concerns which furnished the major portion of the funds 
do not endorse the trade mark, for the reasons given 
above; but they are mostly in favor of Market Develop- 
