264 
THE NATIONAL NURSERYMAN 
length of the growing season, and arranged in accord¬ 
ance with the latest information gathered by the U. S. 
Department of Agriculture, checked up, so far as pos¬ 
sible, by information from the leading nurserymen in dif¬ 
ferent sections of the country. 
While it might be desirable to have more than five 
of these groups, it has not been possible to attempt to 
work the thing on any finer basis than that for this year. 
Another year, undoubtedly, we will be able to localize the 
information we have to send out still further—thus mak¬ 
ing our service that much more valuable to both the read¬ 
ers and to local nurserymen. 
EXPERT ADVICE ON VARIETIES 
The object of our newspaper service is to get the 
people not only to think about planting, but to act on tbe 
suggestion. The more definite the information which 
we can give them, the more likely they are to reai'ly be¬ 
stir themselves and plant something, instead of merely 
continuing to think about it in a general way. 
For that reason it is desirable to mention varieties in 
the articles we send out. It is equally desirable, how¬ 
ever, that there should be mentioned only those things 
which will give satisfaction, and which can be readily 
obtained. 
In order to get information from nurserymen them¬ 
selves as to what varieties should be mentioned in this 
year’s articles, we have written to some ■ two hundred 
and fifty of the leading firms who are members of the 
National Association. We have asked them for their 
recommendations on ornamentals and fruit trees for the 
sections in which they sell. We have received very full 
co-operation in this matter, and all the information ob¬ 
tained has been classified and listed so that in the ar¬ 
ticles we have to send out, the question of varieties will 
have been very adaquately taken care of. Before being 
given out for publication all varieties mentioned will be 
given a final “0. K.” by the Executive Committee. 
LAYING THE FOUNDATION 
While we have sent out to the newspapers who had 
formerly used our service, the articles on fall planting, 
etc., by far our most important campaign will be in the 
spring. 
The greater part of the work which the Market De¬ 
velopment Committee has done so far, has been in laying 
a solid foundation to make this campaign, not only much 
more extensive, but also intensive, than the work along 
this line which has been done in the past. These pre¬ 
parations have, of course, involved a great amount of 
clerical work and correspondence; but it has meant the 
building of a solid foundation for future work, not only 
for next spring’s campaign, but for the years to follow. 
COULD YOU USE A FRUIT BOOKLET? 
It has been suggested by one of the large Western 
concerns that a great deal of benefit could be derived 
this year from a small booklet or pamphlet which would 
give as strongly as possible, the arguments for plant¬ 
ing fruit at the present time. The plan suggested is to 
get the material for this booklet together as quickly as 
possible so that it could be published, in a cheap edition, 
and put in the hands of agents by the first of the year. 
The falling off, in the productive fruit acreage in most 
States, and the profits to be made from fruit as compared 
with ordinary farm crops, are two of the arguments to 
he played up as strongly as possible. 
The Market Development Committee would be glad to 
hear from the members of the Association, particularly 
those interested in selling fruit for commercial orchard 
planting. We want to know if you could use such a 
booklet and if so, in about what quantity? This infor¬ 
mation should be sent immediately. We should also be 
glad to have any quotations or figures which might be 
used in a booklet of this kind; the idea in a nutshell is 
to put up the strongest possible argument for planting 
fruit this year. 
All this work, of course, is for the direct benefit of 
members of the Association, and every member should 
co-operate to make it as successful as possible. 
Get out the old L. E. Waterman today and let us hear 
from you! If you haven’t a postage stamp on hand, send 
it C. 0. D. 
WHERE IS YOUR LIST? 
Are you a member of the American Association of 
Nurserymen? 
If so, you naturally want to get all the Direct benefit 
you can from the Market Development campaign. 
In order to do that, you want the newspaper articles 
used in your own territory. 
That being so, then why in the name of the Holy Pink¬ 
toed Prophet don’t you send in a list of the newspapers 
in your territory? 
How many more times do you want us to ask you for 
them ? 
Or don’t you give a tinker’s tinkle whether you scare 
up any new business or not? 
If you do, then for the love o’ Pete, sit down TODAY 
and make out that list of ten newspapers that you would 
like us to supply the Market Development articles to! 
“Let’s Go!” 
AMERICAN ASSOCIATION OE NURSERYMEN 
COMMITTEES APPOINTED 
EXECUTIVE COMMITTEE 
M. R. Cashman, President, Owatonna, Minn. 
Paul C. Lindley, Vice-President. Pomona, N. C. 
Lloyd C. Stark, Louisiana, Mo. 
W. E. Reed, Vincennes, Ind. 
Earl D. Needham, Des Moines, Iowa. 
S. W. Crowell, Roseacres, Mississippi. 
Robert Pyle, West Grove, Pa. 
FINANCE COMMITTEE 
M. R. Cashman, Owatonna, Minn. 
Earl D. Needham, Des Moines, Iowa. 
LEGISLATIVE AND TARIFF COMMITTEE 
Orlando Harrison, Chairman. Berlin, Maryland. 
Wm. Pitkin, Rochester, N. Y. 
J. M. Pitkin, Newark, N. Y. 
J. H. Dayton, Painesville, Ohio. 
J. Edward Moon, Morrisville, Pa. 
J. R. Mayhew, Waxahachie, Texas. 
A. E. Robinson, Lexington, Mass. 
Wm. T. Kirkman, Jr., Fresno, California. 
R. D. Underwood, Lake City, Minn. 
J. T. Foote, Durant, Oklahoma. 
J. B. Pilkington, Portland, Ore. 
Wm. Flemer, Springfield, N. J. 
H. B. Chase, Chase, Alabama. 
Geo. A. Marshall, Arlington, Nebr. 
H. D. Simpson, Vincennes, Ind. 
W. F. Ilgenfritz, Monroe, Mich. 
O. J. Howard, Hickory, N. C. 
E. W. Chattin, Winchester, Tenn. 
F. A. Wiggins, Toppenish, Wash. 
Ralph S. Lake, Shenandoah, Iowa. 
