292 
THE NATIONAL NURSERYMAN 
SOME OF THE COUNTRY’S BIGGEST PAPERS WHO USE 
THE PLANTING SERVICE ARTICLE 
The number, and the character, of newspapers which 
have agreed so far to use the entire series of articles has 
been very gratifying. 
Two sample articles dealing with fall planting were 
sent with the first letter to the list of newspapers which 
we already had on band as a result of the last two year’s 
work, and while a few wrote back that they could not 
use the articles unless they were in plate form, there has 
not been a single instance where a paper has written 
back refusing on the ground that they considered it an 
attempt on our part to get “free advertising.” From a 
number of letters complimenting our service during the 
past two years, limited space makes it possible to quote 
only the following: 
The Chicago Tribune —“You are starting a service 
that is much needed and I would be glad to receive 
your articles as they are issued from time to time. I 
can use the material in my department if credit does 
not have to be given to the author. The reason for 
this is that my daily department is signed and I have 
no way of crediting the author except occasionally 
weaving his name into the story. 
“I can use stories of different lengths in my Sunday 
department from time to time and wherever I can I 
will certainly be glad to give credit. I am particu¬ 
larly interested, however, in material of the kind that 
I know will be coming from your office and can use it 
if I am allowed the privilege of changing it to suit my 
needs.” 
The Springfield Union —“For the last two or three 
years I have used Mr. Rockwell’s articles written for 
the Nurserymen’s Association, and shall be very glad 
to receive them under your auspices. While the ar¬ 
ticles will be used on their merits, I am going to sug¬ 
gest to the advertising department that there is an op¬ 
portunity for activity on its part. Would it be too 
much to ask you to send me a list of firms who might 
be interested in the fact that we are devoting some 
space to garden and nursery matter? I would appre¬ 
ciate such a list very much.” 
Not only the small newspapers, but some of the largest 
in the country, such as 
The Chicago Tribune, Chicago, Ill. 
The Philadelphia Record, Philadelphia, Pa. 
The Springfield Union, Springfield, Mass. 
The Rrooklyn Standard Union, Rrooklyn, N. Y. 
The Cincinnati Enquirer, Cincinnati. Ohio. 
The Waterloo Courier, Waterloo, Iowa. 
Democrat & Chronicle, Rochester, N. Y. 
The Telegraph, Harrisburg, Pa. 
The Scranton Times, Scranton, Pa. 
Scripps Farm bureau, Toledo, Ohio. 
Elgin Daily Courier, Elgin, Ill. 
The State Journal, Lansing, Mich. 
Elizabeth Daily Journal, Elizabeth, N. J. 
The Capital, Des Moines, Iowa. 
Herald, Augusta, Ga. 
Item, New Orleans, La. 
The Journal, Milwaukee, Wis. 
Cleveland News, Cleveland, Ohio. 
The Daily News, Dayton, Ohio. 
The Arkansas Homestead, Little Rock, Ark. 
The Times Union, Albany, N. Y. 
have signified their intention of making use of the en¬ 
tire service. 
LAST YEARS MARKET DEVELOPMENT NAMES TO BE SENT 
TO EVERY MEMBER OF THE ASSOCIATION 
Last year, as a result of the advertising campaign to 
sell the Raily and Hendrick booklets, the Association 
came into possession of a list of some two thousand 
names and addresses. 
These are names of people who were interested enough 
in planting their home grounds, or in the growing of 
fruit, to buy the booklets. These people should all, of 
course, be extra good prospects for both the firms who 
sell through agents and those who sell by catalogue. 
The Maxket Development Committee has had this list of 
names set up and printed, and a copy will be sent to 
every member of the Association. These lists will be 
ready for mailing about the first of December. 
Professor Railey’ book on planting the home grounds 
and Professor Hendrick’s book on home fruit growing 
should, by the way, be used much more freely by the 
members of the Association in their own work. Bought 
in quantity, they cost but a few cents apiece, and for a 
very small additional cost the name or imprint of the 
firm using them can be put on the cover, thus making a 
very good advertising proposition and also helping to 
create further business. 
We should like to hear from anyone who could use a 
quantity of these excellent booklets. 
LAST CALL! 
Send in Your List Today 
Are you one of those who have so far neglected 
to send in your list of papers for the Market Devel¬ 
opment campaign? 
If so—“how come?” 
There is no other way in the world that you can 
invest two cents* from your advertising appropria¬ 
tion with equal certainty that you will get it back. 
You surely must know the names of at least a 
dozen newspapers in the territory in which you sell 
that you would like to have use the business-build¬ 
ing articles being sent out by the National Planting 
Service. 
Why hesitate? 
Why postpone? 
Since you have already made up your mind to 
send in such a list sooner or later, why not borrow 
a lead pencil and do it right now? If you wait until 
much later, it will be too late. 
Only a limited number of each of these articles 
will be printed, and once these are used up, there 
will be no more to go out this year. 
Don’t be one of those who are going to get left, i 
* If you can’t beg, borrow or steal a stamp, send 
it in C. 0. D. 
