71 YEARS of 
WHY Gardeners/ Orchardists and Grain Farmers 
SOW SALZER'S SEEDS for TOPS in CROPS 
Your vegetable garden, your flower bed, your 
fruit orchard, your grain farm . . . each is a FAC¬ 
TORY! Just as machines and assembly lines in 
the nation's industrial centers produce automobiles, 
or tires, or tooth brushes, so do you produce food, 
flowers, fruits, or grain. 
With every manufacturer, the first and last objec¬ 
tive is a quality product, efficiently made. And 
every manufacturer's proper starting point for 
QUALITY must begin with the selection of Quality 
Raw Materials. 
Quality seeds ... or quality shrubs, bulbs, plants 
or trees . . . are the Raw Materials for yam fac¬ 
tory. And unless you do begin with Quality sup¬ 
plies, all of your factory efficiency ... all of your 
individual skill as a gardener, as a fruit grower, 
or as a farmer—counts for little. 
Since 1868—for 71 years—Salzer's hove focused 
unending efforts to bring you Quality ... a 
ceaseless vigil to give you seeds that will yield 
the best possible Quality Products, and make your 
partnership with Nature a source of joy and profit. 
1939 
KENNETH E. SALZER 
January 15, 1939 
La Crosse, Wisconsin 
Dear Friends: 
1868 
JOHN A. SALZER 
Garden and flower seeds, and field seeds 
as well, can be selected and purchased with the 
same sureness; with the same certainty of 
results . . . provided you buy from the right 
seedsman. 
SALZER 
Years ago livestock farmers learned the 
value of breeding only pedigreed stock. Soon 
poultry raisers applied the same selective pro¬ 
cesses, and with equivalent profits and success. 
More recently the almost unbelievable yields of 
the new Hybrid Corns have upset all previous 
conceptions of corn production. And so it goes. 
BUILDINGS 
1900 
HENRY A. SALZER 
We have been a customer of your Company for forty years.—Mr. Fred Trautwein, 
417 Fouse Ave., Akron, Ohio. 
JOHN A.SALZER SEED CO. 
LACROSSE. WISCONSIN 
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