Schell's ,7 Dee-Licious Cantaloupe 
Everybody says: “It Is Simply Delicious” — “It Is Rightly Named” 
Read this letter from one of our customers 
“Dear Mr. Schell: For several years past I have been growing Schell’s ‘Dee-Licious’ Cantaloupes. This is a wonderful Melon 
and surpasses all others in size and flavor. It is also the most profitable and most satisfactory crop I grow on my farm. I am plant¬ 
ing 5 acres this year. The size and quality sell it wherever shown, and where once sold, repeat orders continue to come in the rest of 
the season, and the customer is waiting for some of next year’s crop. My entire crop for the coming season is sold. Kindly send me 
15 pounds of this seed as promptly as possible. Very truly yours, J. Hibbs Btjckman.” 
Now, Friends, Mr. Buckman’s letter is a “ suggestion ” to you. You do not have to keep growing so many acres of wheat, corn, 
and oats for which there is now no price or profit. Plan this year to change part of your rotation and grcnv what the people want 
most and for which they are willing to spend their money. Think of it —5 acres of Schell’s “Dee-Licious” Cantaloupe producing 
an income of from $400 to $800 per acre or from $2000 to $4000 for the 5 acres while the same in com, wheat, or oats produces 
only $25 to $50 per acre. Thousands of cars of Cantaloupes are shipped in from the West annually because the people want them 
and our growers here do not grow enough to supply the demand and, furthermore, 
when Schell’s Dee-Licious Home-Grown Melons are offered in any town, the people 
will have nothing else. They create a sure market with good prices. 
Another customer writes: “We made $800 per acre on Schell’s ‘Dee-Licious.’ ” 
Another writes: “I am making more money on your Schell’s ‘Dee-Licious’ 
Cantaloupes than any other crop. I intend to grow double the quantity next year.” 
That is the way our customers write us. Hundreds of others are having the same 
delightful experience—making a lot of money in the midst of depression times 
because they are growing what the people with money want. 
I urge you to consider well your own best interests and grow 1, 3, 5, 10, 15, or 20 
acres, according to the size of your farm and the size of your near-by towns. 
Tell your customers what they are— Schell’s “Dee-Licious” and thus establish a 
permanent trade in them. 
This color photograph shows Schell’s “Dee-Licious” Melon with all its valuable 
qualities except the “taste.” I can only tell you it is delicious—you must taste it and 
see. Notice the perfect oval shape always preferred on the market. Then see the 
deep rich salmon color right up to rind, and then the exceedingly small seed cavity, 
giving it the greatest possible thickness of flesh. For your own use or 
for market you will have the best if you have Schell’s “Dee-Licious.” 
In appearance it is very attractive, the netting being very uni¬ 
form over a rich olive-green and the Melons average an 
exceptional evenness in size—7 inches long. The plants 
are very robust and surprisingly prolific. 
Every home-gardener, as well as every farmer and 
market - gardener, should grow Schell’s “Dee- 
Licious.” With normal growing conditions, 
Schell’s “Dee-Licious” is ready to pick 85 
days after planting. Order early. Pkt. 10 
cts.; oz. (will sow 50 hills) 25 cts.; 
2 ozs. 45 cts.; V4b. 75 cts.; lb. $2; 
3 lbs. (enough lor 1 acre) $5.75; 
15 lbs. (5 acres) $26.25; 30 lbs. 
(10 acres) $50, postpaid. 
Sweet, luscious, juicy flavor—so very 
good that you want more and more of 
them. This is why they are always, 
everywhere, so very popular. 
We urge you to grow as many as 
possible, then find those lovers of good 
Cantaloupes who are anxious to buy 
them from you. 
Schell's ^Dee-Licious 77 
Cantaloupes 
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