CHAS. LE CLUYSE 
PRESIDENT 
STANDARD FARM SEEDS 
SAVE 30% TO 50% 
Farmers all over the 
country plant our 
Farm Seeds every 
year because they get 
good, dependable 
yields from Standard 
Seeds, and save from 
one-third to one-half 
on their seed cost. 
That's real saving, isn't 
it? Naturally, you won¬ 
der how this is possi¬ 
ble, and you have a 
right to know. There 
are two reasons: First, we keep our overhead 
down to bedrock. Second, we are satisfied 
with small profits on large volume sales. In 
selling direct to planters, eliminating all mid¬ 
dlemen, salesmen, commissions and usual sell¬ 
ing expenses, we add very little to actual cost 
in making our prices—just enough to cover our 
limited expense in selling by mail, and a small 
profit. Planters from all over the country write 
us of their great suc¬ 
cess with our seeds, 
and the money we 
save them. Our mail¬ 
ing list has been built 
up largely by satisfied 
customers—who tell 
their neighbors about 
us, and they in turn 
write for our prices. 
A. J. SEDLOCK 
SEC’Y-TREAS. 
