THE NATIONAL NURSERYMAN 
287 
Doings of Societies 
TEXAS 
The tenth annual session of the Texas Nurserymen’s 
Association took place July 28 and 29 at College Station. 
The program was spirited and included addresses by the 
following growers: Eugene Hudson, W. A. Stockwell, J. R. 
Mayhew, J. T. Foote, H. C. Styles, S. Aria, F. T. Ramsey, 
F. W. Mally, C. C. Hayhew, W. A. Yates, W. B. Munson, 
John F. Sneed, E. W. Know, Judge E. R. Kone, and S. H. 
Dixon. 
The banquet was held in the Men’s Building on the night 
of July 29. The fare though simple "was"* goodWmd the 
sociability was of the best variety. 
[GEORGIA 
A_very successful "meeting of "the Georgia State Horti¬ 
cultural Society was held at Athens, August 4-5. Under 
the management of President P. J. Berckmans, Secretary' 
J. B. Wight, Cairo, and Treasurer L. A. Berckmans, of 
Augusta, Georgia fruitgrowers carried out in part the follow¬ 
ing program: 
“Market Gardening,’’ by F. J. Merriam; “Effect of Cross 
Pollination on Horticultural Plants,’’ by Professor R. J. H. 
DeLoach; “Spraying to Control the Black Rot of Toma¬ 
toes,’’ by Professor H. P. Stuckey; “Peach Insects, Their 
History and Control,’’ by E. L. Worsham; “Apple Insects, 
Their History and Control,” by A. C. Lewis; “Starting an 
Orchard,” by Professor T. H. McHatton; “Hardy Orna¬ 
mental Plants in Middle Georgia,” by B. W. Hunt; “The 
Benefits Which Have Been Derived from the Work of the 
Fruit Exchange,” by I. M. Fleming, Manager Georgia Fruit 
Exchange, Atlanta, Georgia; “Selling One’s Products at 
Prices that Will Be Uniform and Creating Values of our 
Orchards,” A. M. Kitchens, Baldwin, Georgia. 
MARYLAND 
The ’ summer meeting of the Maryland State Horti¬ 
cultural Society was held at Mountain Lake Park, July 30 
to August 2. The program was unusually interesting and 
included the following subjects: “Mountain Orcharding,” 
S. W. Moore, Elwell, W. Va.; “The Use of Fruit in the 
Household,” Mrs. H. J. Patterson; “The Pure Food Laws 
as Affecting Fruit Products,” Dr. H. W. Wiley; “Success 
in Growing and Marketing Fruit,” S. L. Lupton; “Govern¬ 
ment Cooperative Work in Handling Fruit,” W. A. Taylor. 
The first days of August were spent in visiting orchards 
near Hancock and they were enjoyably passed. 
NOTICE TO THE TRADE 
We beg to announce to the trade that we the under¬ 
signed, have no more official connection whatever with The 
Schroeder-Son Nursery Co., although we own considerable 
amount of stock in said company. 
We expect to open up an office in Denver within a few 
weeks. Our present address is corner W. 46th Ave. and 
Quitman St., Denver, Col. Peter Schroeder 
R. M. Schroeder 
SOCIETY FOR HORTICULTURAL SCIENCE 
The Society for Horticultural Science will hold its annual 
meeting at St. Catherines, Ontario, Canada on Monday, 
September 13, immediately preceding the meetings of the 
American Pomological Society which occur on the 14, 15 
and 16th respectively. The Welland Hotel will be head¬ 
quarters for the Society. 
The program will be one of the best which the Society 
has ever had. Dr. L. H. Bailey, Director of the Experi¬ 
ment Station and Dean of the Department of Agriculture of 
Cornell University will discuss “The Field of Research work 
in Horticulture.” Dr. E. W. Allen of the Office of Experi¬ 
ment Stations, Washington, D. C., will discuss “The Adams 
Fund in Its Relation to Investigations in Horticulture.” 
Dr. H. J. Webber of Cornell University will outline the work 
being carried on there under the Adams Fund Act and 
Prof. S. B. Green of St. Anthony Park, Minnesota will out¬ 
line the work being done under this act at the University 
of Minnestoa.' There will be several other papers but these 
have not been definitely arranged for at this time. 
C. P. Close, Sec.-Treas. 
PLAIN WORDS ON AN OLD SUBJECT 
Many are the sins of exaggeration that are pardoned 
when the subject of discussion is advertising. So much and 
so often are we all advised and, yes, even howled at, to 
advertise that we either become negligent of the whole 
matter or eccentric about it. Now the plain truth about 
advertising is so very simple that we often easily overlook 
it. The fundamentals of this art and business expedient 
are three and are: (1) To let those who can use your 
goods know that you are firmly established in business; 
(2) To offer an honest article for sale; (3) To be distinc¬ 
tive about all phases of your business. 
There is nothing like endurance to help one win out in all 
competitions and so it is that there is value in persistently 
letting people know that you are alive and moving. Even a 
small space well used will bear to them your message of 
reliability and sturdiness, but coupled with this establish¬ 
ing of a reputation for pluckiness must come the honesty of 
the goods sold. A good article sold will sell many more of 
the same kind. Moreover, one cannot afford, in speaking 
to an advertisement-besieged public, to make a common¬ 
place appeal. 
To separate your advertisement from the many others 
let there be something distinctive about it. Maybe the 
well-chosen name of your nursery may attract the eye. 
Maybe the goods offered or the character of the wording 
may exert an influence. Why should anyone patronize 
you rather than the other fellow ? What is there about the 
articles you offer that makes them better than those of any 
other nursery ? Let your advertisement answer these ques¬ 
tions in advance—and you will get the business. 
For nurserymen and for those who sell nursery supplies 
there is not a better medium than the National Nursery¬ 
man. But remember that if you persist in running a flat, 
unattractive advertisement and only let it appear spas¬ 
modically you will get no results. Whose fault is it ? 
