124 
THE NATIONAL NURSERYMAN 
^'IllllllllllllllllllllllllllllllllllllllllllllllllllilllllllllUllllllllllllllllllllllllllllllinillllllllllllllllllllllllillllllllllllllllllllllllllllllllllli^ ::illllllllllllllillllllllllllllllllll|||||lllll||||||||||||||||l!ll|||ll|||lllllllllllllllllllll(lllllllllllllllllllllllllllllllllllllllllllllilllllllllllllllij^ 
J, H. SKINNER & CO. 
Topeka Kansas 
Offer 
Apple, Cherry, Peach, Plum 
and Kieffer Pear Trees 
Apple Seedlings 
Japan Pear Seedlings 
Forest Tree Seedlings: 
Black Locust 
Honey Locust 
Catalpa Speciosa 
More About Catalogues 
“If catalogues consisted of the best that can be put 
into them, the improvement would be great. Few trades 
can compare with horticulture in regard to the possi¬ 
bilities of interesting copy; but only a small propor¬ 
tion of nursery catalogues make good reading or ef¬ 
fective salesmanship. The obstacle is not one of cost 
but the tendency to delay assembling of material and 
preparation of copy and to give the job the least pos¬ 
sible time. A few nurserymen have their own adver¬ 
tising managers to keep their catalogues and adver- 
tissments up to a high standard. Many nurserymen are 
well able to do that themselves but lack the time. 
“It would pay handsomely to spend something on the 
compilation of catalogues and there ought to be a great 
demand for the services of what might be termed the 
professional catalogue and advertising writer. The 
general advertising agent is not of great assistance to 
the nurseryman. The need is for a man who combines 
technical knowledge of the trade with literary and 
selling ability.” 
—The Jlorticnliural Trade Journal 
of England, March 2(1, 
If any of this applies to American cata¬ 
logues, we venture to point out that Mr. 
John Watson is a part of our organiza¬ 
tion to render the service described above. 
The D u Bois Press 
Horticultural Color Printers 
Rochester, New York 
1 
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Let Us Talk to You About 
Furnishing Your Wants 
For FALL 1924 in 
FRUIT TREES 
ROSES 
HEDGE PLANTS 
ORNAMENTAL SHRUBS 
and 
EVERGREENS 
Good Variety List, and Excellent Stock 
[SUGAR MAPLES I 
I All Sizes From up to Caliper | 
I In Car Load Lots Beautiful Trees | 
I NORWAY MAPLES j 
I 2 to 3^^ Caliper | 
I In Car Load Lots Write for Prices | 
I ALSO TWO CAR LOADS OF | 
I MONTMORENCY AND ^TJ|7UU\/' I 
I EARLY RICHMOND LtJllIvlvK 1 | 
I 2 Yr. 11-16 and 5-8 Grade | 
I These Are Exceptionally Fine Trees | 
THE HUNTSVILLE WHOLESALE NURSERIES, INC., 
HUNTSVILLE, ALA. 
1872—1924 
C. M. Hobbs 8z; Sons 
BRIDGEPORT, INDIANA 
When writing to Advertisers please mention the National Nurseryman 
