THE NATIONAL NUESERYMAN 
180 
The National Nurseryman 
Established 1893 by C. L. YATES. Incorporated 1902 
Published monthly by 
THE NATIONAL NURSERYMAN PUBLISHING CO., Inc. 
Hatboro, Pa. 
Editor .ERNEST HEMMING, Easton, Md. 
The leading trade journal issued for Growers and Dealers in 
Nursery Stocks of all kinds. It circulates throughout the 
United States, Canada and Europe. 
AWARDED THE GRAND PRIZE AT PARIS EXPOSITION, 1900 
SUBSCRIPTION RATES 
One Year in Advance .$1.50 
Foreign Subscriptions, in advance .$2.00 
Six Months .$1.00 
Advertising rates will he sent upon application. Advertisements 
should reach tills office by the 20th of the month previous to the 
date of issue. 
Payment in advance required for forelgTi advertisements. Drafts 
on Hew ITork or postal orders, instead of checks, are requested by 
the Business Manager, Hatboro, Fa. 
Correspondence from all points and articles of Interest to nursery¬ 
men and horticulturists are cordially solicited. 
Photographs and news notes of interest to nurserymen should be 
addressed, Bditor, Baston, Md., and should be mailed to arrive 
not later than the 25th of the month. 
Entered as second-class matter June 22, 1916, at the post office at 
Hathoro, Pennsylva^iia, under the Act of March S, 1879. 
Hatboro, Pa., July 1924 
THE CONVENTION Those who did not attend the con¬ 
vention at Atlantic City missed a 
treat. Tlie place insured it being enjoyable. We are 
not so sure if there was as much business done as usual 
as there are no means of knowing, but we do know every¬ 
one seemed hapjiy and satisfied. 
The smootliness and expeditiousness with which all 
business was transacted was unusual. It ajipeared as if 
all nurserymen had come to the same conclusion on any 
given subject. 
Co-operation is really beginning to work. 
The National Association is beginning to find itself and 
function along lines it can he efficient. 
The one thing brought out was while the American 
Association of Nurserymen may represent a very high 
liercentage of the acreage and financial interests of the 
trade, it is too low numerically. The work it is doing 
sliould be sliared by a greater lAimher of the trade. 
PUBLICITY AND THE The nurserymen at the conven- 
NUHSEBYMEN tion decided to allow sentiment 
in relation to National Public¬ 
ity and Market Develoiiment to crystalize until some jirac- 
tieal scheme suggested itself. They at last realize how 
big the subject is. 
The meagre a})pro])riations the nurserymen have been 
able to contribute have given publicity the results of 
wliicii it is difficult to measure. They have been well 
spi'iit even if their only result is to focus the minds of 
nurserymen upon the subject. 
Unfortunately few nurserymen yet grasp the magni¬ 
tude of the idea. They use the advertisers measuring 
stick and compare appropriations for nursery publicity 
with advertising appropriations for pills or popcorn. 
There is no comparison and very little in common with 
an advertising campaign to sell chewing gum and a pub¬ 
licity campaign to educate the jieojile to raise their stand¬ 
ard of living, to he dissatisfied w ith ugliness and have 
tlieir share of nature’s riches. 
The favorite idea that it is merely a question of dollars 
and cents does not fit. True it takes money to sjiread 
the gosjiel of beauty, hut money is very secondary to 
ideas and brains in such a field of endeavors. In a pro- 
jiaganda to encourage jieople to get what they \vant, w hat 
tliey should have and w hat is good for them, namely, an 
active interest in growing things. 
Big institutions, big industries, big movements are not 
the result of ajijiropriations, but the result of sound ideas, 
—money is the by-jiroduct of them. 
The nursery business standing as it does, a basic in¬ 
dustry, furnishing food for the body and beauty for the 
soul, will not thrive on a mercenary camjiaign of exploi¬ 
tation. In addition to this a national association cannot 
put one across, the interests of the members are too con- 
tlicting, the country is too large, the climatic variation 
is too great. The flora of New' England differs too great¬ 
ly from that of Gulf States. 
Market development, or merchandising campaigns 
should be conducted by district associations. It is logi¬ 
cal to suppose a man will more wdllingly subscribe 
money to be spent for publicity in his own district than 
for indirect national advertising. 
The w ork of the national association in connection 
with ])ublicity should be to preach the gos])el of beauty, 
to see that the children of the country are ensured the 
added enjoyment of life that is only gained by a knowd- 
edge of nature’s living treasures. To raise the standard 
of living by making jieople dissatisfied with ugly sur¬ 
roundings. Teaching people that nature offers beauty 
and freely gives it in return for a little labor and a 
little interest. 
Perhaps now' the American Association is taking a 
little time to consider a way wdll suggest itself wdierehy 
its “acres of diamonds” will be uncovered. 
Along these lines the first step of the association’s pub¬ 
licity program should be to sell the ideals of the asso¬ 
ciation to every nurseryman in the trade. Get them as 
members of tlie American Association of Nurserymen, 
and convert them into well instructed missionaries to 
wmrk through their ow n district associations in sjireading 
the Gospel of Beauty and incidentally developing a mar¬ 
ket for the nurseryman’s products. 
IS IT WORTH WHILE? 
M. T. Bean. 
For many years the nursery business has been handi- 
capjied by quarantines aiming to control the spread of 
various insects and diseases—notably San Jose scale. 
Corn borer, Jajianese Beetle, Gypsy and Brown-tail moth. 
Every little while announcements are made tliat the 
quarantine areas have been enlarged, indicating that the 
troubles are spreading, notwithstanding quarantine re¬ 
strictions. 
Many contend that quarantine restrictions w ill prove 
effective only when the bugs are educated to read the 
quarantine notices and that quarantines of nursery stock 
wdll not control the situation because there are so many 
