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THE NATIONAL NUKSERYMAN 
The National Nurseryman 
Established 1893 by C. L, YATES. Incorporated 1902 
Published monthly by 
THE NATIONAL NURSERYMAN PUBLISHING CO., Inc. 
Hatboro, Pa. 
Editor .ERNEST HEMMING, Easton, Md. 
Assistant Editor .E. SAMUEL HEMMING, Easton, Md. 
The leading- trade journal issued for Growers and Dealers in 
Nursery Stocks of all kinds. It circulates throughout the 
United States, Canada and Europe. 
AWARDED THE GRAND PRIZE AT PARIS EXPOSITION, 1900 
SUBSCRIPTION RATES 
One Year in Advance .$1.50 
Foreign Subscriptions, in advance .$2.00 
Six Months .$1.00 
Advertising rates will he sent upon application. Advertisements 
should reach this office hy the 20th of the month previous to the 
date of issue. 
Payment in advance required for foreign advertisements. Drafts 
on New York or postal orders, instead of checks, are requested hy 
the Business Manager, Hathoro, Pa. 
Correspondence from all points and articles of interest to nursery¬ 
men a-d horticulturists are cordially solicited. 
Photographs and news notes of interest to nurserymen should he 
addressed, Editor, Easton, Md., and should he mailed to arrive 
not later than the 25th of the month. 
Entey'ed as second-class matter June 22, 1916, at the post office at 
Hathoro, Pennsylvania, under the Act of March S, 1879. 
Hatboro, Pa., December 1924 
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I National Nurorryman | 
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NINETEEN HUNDRED This mouth closes the year. 
AND TWENTY-FIVE Optimism jirevails tliroughout 
the nursery business and in 
fact throughout the country. The election last month has 
S(‘t the business mind at rest tor another period of three 
or four years, so whatever the jiolitical complexion of the 
individual, business can plan and adapt itself to the 
wishes of the majority. There is every indication that 
the trend of thought is away from “chasing rainbows” 
and seeking “Utopias” and towards constructive work. 
For the last several decades we have been bewailing 
the fact that tin; trimd of the population was away from 
the country and the nurseryman’s field of business and 
towards the cities. There is much evidence the tide has 
turned or at least the ehh is about to begin. 
The automobile is perhajis the one outstanding cause 
hut there are many others such as the radio, good roads, 
edueation and a reaction from the jazz of the cities. 
The isolation that was once the terror of the country, 
especially of the wmmen folks, is vanishing. The coun¬ 
tryman is no longer lonely either mentally or ])hvsically. 
The thoughts of others, the best in the laml come to 
him through the air in the form of lectures and sermons 
along w ith music and the news of the day. 
All the conveniences of the city are possible to him 
without the stress of city life. 
In the Literary Digest of November 15th is an article 
under the eaption “Henry Ford Dooms our (Ireat Cities” 
and the comments of various newspapers on the subject. 
Mr. Ford’s opinion may he no better than yours or mine 
but just imagine the ])ow er of the suggestion. Whether 
the cities are doomed or not we have only to take our 
flivver and investigate for ourselves. 
The point is, there is every evidenee there is a big trend 
tow ards living in the country and the nurseryman should 
be prepared and do his part towards encouraging the 
movement. 
A bare ugly house stuck along the roadside or in the 
fields does not help, but a home set in a garden with roses 
trailing over the porch and trees loaded with fruit does. 
The most inveterate city dw eller yields to its pull. 
Things are coming our way, there never was a time 
so momentous for the nursery trade if w e can measure 
up to it, not as money makers taking advantage of con¬ 
ditions, that is only one essential of business, but as edu¬ 
cators show ing people how and helping them to get hack 
to nature. Our products have been too largely consider¬ 
ed in the luxury class. They are the most essential of 
necessities. Life without nature’s beauties is brutish. 
Is the trade big enough to put the dollar in the second 
place and only consider it an essential hy prdouct of the 
business? To do so means service as wmll as sales. A 
service that puts the needs of the customer before the 
nurseryman’s need of the dollar. By all the law^s of suc¬ 
cessful merchandising if he does this he need not worry 
about the dollars. 
For real accomplishment in business building there is 
no greater falacy than the idea that it can only be done 
by large appropriations of money. 
Large appropriations are merely tools of iiolitics and 
big business and are as often misspent as not. 
A sound business policy, energy and a public need are 
the essentials, given these all the medium necessary in 
the way of capital will be lorthcoming to build business 
indefinitely. 
We are all set, the signs are all in our favor, let each 
individual nurseryman do his share during 1925 to help 
his neighbor to help himself. 
INTERESTING THE PUBLIC IN PLANTS 
Do A ursery Catalogues and Plant Literature Appeal to 
People Who Have Not Already An Active 
Interest in Plants? 
One ol tlie most dillicult things for a nurseryman to 
realize and constantly keep in mind is tlie ignorance, or 
perhaps it w ould he nicer to say lack of know ledge of 
plants of the average man or w oman. 
The most sirnjile statement about jilants in the new s of 
the daily press usually reveal lack of knowledge of the 
most primary kind which indicates a lack of interest. 
As an illustration the Philadelphia “Bulletin” recently re- 
