NOVELTIES INTRODUCED BY WALLER-FRANKLIN 
IN 1937 
NEW MARIGOLD AMERICAN BEAUTY (Chrysanthemum Flowered In¬ 
curved)—In 1936 we introduced Marigold Chrysanthemum Flowered 
Hybrids and their success was instantaneous. In 1937 we were able 
to segregate the most beautiful of these hybrids, the lovely incurved type 
so startlingly new, which created such a sensation in the hybrids. This 
new strain is identical in form of flower to a lovely incurved Chrysanthe¬ 
mum. The plants are very floriferous and the stems are good and strong 
for cutting. We feel confident that the perfection of this novelty represents 
not only the greatest advance yet made in African Marigolds but also one 
of the great horticultural achievements of the century. We offer this new 
strain in the three colors listed below and a mixture. All colors are true 
and 100 per cent double. Height, 3 ft. 
AMERICAN BEAUTY ORANGE (Incurved) 
AMERICAN BEAUTY GOLDEN ORANGE (Incurved) 
AMERICAN BEAUTY YELLOW (Incurved) 
Each of the above: Price per oz. $1.25, per lb. $15.00. 
AMERICAN BEAUTY MIXED (Incurved) —Colors vary from deep orange 
to light orange and from deep yellow to light yellow. 
Price per oz. $0.85, per lb. $10.00. 
NEW AGERATUM FAIRY PINK —Ageratum Fairy Pink is a dwarf compact 
Ageratum of a delightful soft salmon rose pink color. It begins blooming 
when not more than \ l / 2 to 2 inches high and continues to grow until it has 
formed a solid compact mass of blooms. Its maximum height when it is in 
full bloom is not greater than five inches. 
Price per oz. $4.20, per lb. $50.00. 
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